{"id":342515,"date":"2017-06-02T01:37:34","date_gmt":"2017-06-01T17:37:34","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1498507"},"modified":"2017-06-02T01:37:34","modified_gmt":"2017-06-01T17:37:34","slug":"twitters-coo-explains-why-charging-all-users-doesnt-make-sense","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/twitters-coo-explains-why-charging-all-users-doesnt-make-sense\/","title":{"rendered":"Twitter\u2019s COO explains why charging all users doesn\u2019t make sense"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/09\/twitter-money-alt.jpg?w=738\" class=\"\"\/><\/p>\n<p id=\"speakable-summary\">Twitter might consider adding premium subscription features to TweetDeck, but won\u2019t charge all users because the reduced access wouldn\u2019t jive with what Twitter wants to be, says <a target=\"_blank\" href=\"https:\/\/www.pscp.tv\/Recode\/1mnxeEEVEkNxX?\">COO Anthony Noto<\/a>. Today at Code Conference, Noto explained the four characteristics that make Twitter special, and how those guide its product evolution.<\/p>\n<p>\u201cAs growth slowed in 2015 we had to come to grips with what Twitter was\u201d Noto told Recode\u2019s Peter Kafka. The conclusion was \u201cTwitter is the best at showing what\u2019s happening in the world\u201d. Here\u2019s how Noto says it does that:<\/p>\n<ul>\n<li class=\"p1\"><strong>Fast<\/strong> \u2013 Tweets are instantly publicly available and widely distributed through both its apps, embeds, and integrations with TV shows<\/li>\n<li class=\"p1\"><strong>Comprehensive<\/strong> \u2013 No matter what you want to hear about, Noto says Twitter has a strong selection of content about every topic<\/li>\n<li class=\"p1\"><strong>Discussion<\/strong> \u2013 People respond to tweets, create a richer and more engaging experience<\/li>\n<li class=\"p1\"><strong>Personalization<\/strong> \u2013 Since Twitter knows who you follow and what tweets you interact with, it can show you the most relevant content<\/li>\n<\/ul>\n<p>Noto didn\u2019t spell out why charging a subscription fee to everyone would conflict with these traits, but here\u2019s what\u2019s implied.<\/p>\n<ul>\n<li><strong>Fewer Tweeters<\/strong> \u2013 Twitter breaks news first because anyone that sees or learns something important can instantly share it. Charging would deter or disenfranchise some people from tweeting, so news and commentary would slow because it would have to wait until it was spotted by someone who pays<\/li>\n<li><strong>Thinner Coverage<\/strong> \u2013 Twitter has eyes and ears all over the world because it\u2019s free. But even a relatively low price like $5 per month would be prohibitively expensive to some people, especially those in the developing world. Charging would thereby weight Twitter towards the opinions and perspectives of people and places rich enough to pay.<\/li>\n<li><strong>Restricted Conversation<\/strong> \u2013 It\u2019s the people with the most marginalized perspectives that can sometimes add the most to a conversation, and often they\u2019re not in the position to pay. Charging would certainly deter spammers and trolls, but also sacrifice the long-tail of contributors.<\/li>\n<li><strong>Reduced Choice<\/strong> \u2013 If everyone can\u2019t use Twitter freely, people can\u2019t as accurately depict their interests through their following graph. Users could only follow and interact with content from those willing to pay, skewing personalization.<\/li>\n<\/ul>\n<p>On the other hand, charging for premium TweetDeck features could be seen as a way to help journalists and power users react more quickly to Twitter content, follow a wider range of topics efficiently, contribute to more discussions nimbly, and interact with more content to produce data for personalization.<\/p>\n<p><small>Featured Image: Bryce Durbin\/TechCrunch<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"383\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/09\/twitter-money-alt.jpg?w=680\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/09\/twitter-money-alt.jpg?w=680 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/09\/twitter-money-alt.jpg?w=1360 1360w, https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/09\/twitter-money-alt.jpg?w=150 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/09\/twitter-money-alt.jpg?w=300 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/09\/twitter-money-alt.jpg?w=768 768w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>&nbsp;Twitter might consider adding premium subscription features to TweetDeck, but won&#8217;t charge all users because the reduced access wouldn&#8217;t jive with what Twitter wants to be, says COO Anthony Noto. Today at Code Conference, Noto explained the four characteristics that make Twitter special, and how those guide its product evolution. &#8220;As growth slowed in 2015 we had to come to&hellip; <a href=\"https:\/\/techcrunch.com\/2017\/06\/01\/twitter-subscription\/?ncid=rss\">Read More<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=nOSpZenNjpA:-qTTXRuUoJA:2mJPEYqXBVI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=2mJPEYqXBVI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=nOSpZenNjpA:-qTTXRuUoJA:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=nOSpZenNjpA:-qTTXRuUoJA:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=nOSpZenNjpA:-qTTXRuUoJA:-BTjWOF_DHI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=nOSpZenNjpA:-qTTXRuUoJA:-BTjWOF_DHI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=nOSpZenNjpA:-qTTXRuUoJA:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=nOSpZenNjpA:-qTTXRuUoJA:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=nOSpZenNjpA:-qTTXRuUoJA:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Techcrunch\/~4\/nOSpZenNjpA\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-342515","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/342515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=342515"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/342515\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=342515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=342515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=342515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}