{"id":342574,"date":"2017-06-02T13:13:34","date_gmt":"2017-06-02T05:13:34","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1498824"},"modified":"2017-06-02T13:13:34","modified_gmt":"2017-06-02T05:13:34","slug":"youtube-bans-hateful-videos-from-making-money-via-its-advertising-network","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/youtube-bans-hateful-videos-from-making-money-via-its-advertising-network\/","title":{"rendered":"YouTube bans \u2018hateful\u2019 videos from making money via its advertising network"},"content":{"rendered":"

<\/p>\n

Following a backlash around brand advertising on controversial content, YouTube is making a move to clean up<\/a>\u00a0which videos are part of its ad network.<\/p>\n

The Google-owned has updated the guidelines<\/a> that govern which YouTube videos can run ads to prevent previous mismatches and assuage both its community of video makers and advertisers. High-profile YouTubers were up in arms<\/a> last year after the website determined that some content of the more controversial end of the scale was not suitable for advertising following complaints from brands. The issue spilled over into 2017, after Disney and others cut ties with prolific YouTube star Pew Die Pie<\/a> over his use of anti-Sematic content in some videos.<\/p>\n

\u201cWe\u2019ve heard loud and clear from the creator community and from advertisers that YouTube needs to broaden our advertiser-friendly guidelines around a few additional types of content,\u201d Ariel Bardin, YouTube VP of product management, wrote in a blog post<\/a>.<\/p>\n

Chiefly, the video site will not show advertising against \u201chateful\u201d content that \u201cpromotes discrimination or disparages or humiliates an individual or group of people,\u201d it said. Also barred from running ads are videos that involve \u201cfamily entertainment characters\u201d engaging in inappropriate behavior, and those that carry messages that demean or are incendiary.<\/p>\n

Here are the top level details in full:<\/p>\n

\n

Hateful content:<\/strong> Content that promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual\u2019s or group\u2019s race, ethnicity, or ethnic origin, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic associated with systematic discrimination or marginalization.<\/p>\n

Inappropriate use of family entertainment characters:<\/strong> Content that depicts family entertainment characters engaged in violent, sexual, vile, or otherwise inappropriate behavior, even if done for comedic or satirical purposes.<\/p>\n

Incendiary and demeaning content:<\/strong> Content that is gratuitously incendiary, inflammatory, or demeaning. For example, video content that uses gratuitously disrespectful language that shames or insults an individual or group.<\/p>\n<\/blockquote>\n

To be clear, videos that fall into the categories above will be able to exist on YouTube \u2014 so long as they do not infringe the site\u2019s terms and conditions \u2014 but the YouTubers behind them simply won\u2019t be able to monetize them via the site\u2019s advertising platform.<\/p>\n

As is commonplace when dealing with user-generated content networks of serious scale, we\u2019ll have to wait and see how the policies are enforced to know the practical impact, but it is high time that YouTube took a firm stance on this issue \u2014 both for advertisers and content makers.<\/p>\n

\u201cWhile it\u2019s not possible for us to cover every video scenario, we hope this additional information will provide you with more insight into the types of content that brands have told us they don\u2019t want to advertise against and help you to make more informed content decisions,\u201d YouTube\u2019s Bardin wrote.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" Following a backlash around brand advertising on controversial content, YouTube is making a move to clean up\u00a0which videos are part of its ad network.
\nThe Google-owned has updated the guidelines that govern which YouTube videos can run ads to prevent previous mismatches and assuage both its community of video makers and advertisers. High-profile YouTubers were up in arms last year after the… Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

\"\"\/ <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[23,25],"tags":[59,66,26],"class_list":["post-342574","post","type-post","status-publish","format-standard","hentry","category-media","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/342574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=342574"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/342574\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=342574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=342574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=342574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}