{"id":342612,"date":"2017-06-02T23:59:46","date_gmt":"2017-06-02T15:59:46","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1498923"},"modified":"2017-06-02T23:59:46","modified_gmt":"2017-06-02T15:59:46","slug":"att-makes-directv-now-a-10-add-on-to-its-unlimited-choice-plan","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/att-makes-directv-now-a-10-add-on-to-its-unlimited-choice-plan\/","title":{"rendered":"AT&T makes DirecTV Now a $10 add-on to its Unlimited Choice plan"},"content":{"rendered":"

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Recent reports have indicated that AT&T\u2019s new streaming service, DirecTV Now, may be seeing slowing growth<\/a>. But don\u2019t count it out just yet. This week, AT&T announced it\u2019s expanding its distribution strategy for the service by bundling in with the wireless carrier\u2019s Unlimited Choice plan for only $10 more per month.<\/p>\n

The move is largely meant to entice customers to switch carriers, but it could also help AT&T boost its DirecTV Now subscriber base, by making the add-on of live TV streaming more of a no-brainer for customers.<\/p>\n

The same promotion was originally available only in AT&T\u2019s Unlimited Plus plan. That\u2019s the $90 per month plan offering unlimited data, talk and text, high-def video, plus 10 GB of Wi-Fi tethering per phone (with speeds that slow after 22 GB of data usage per line.) Oh, and free HBO.\u00a0<\/a><\/p>\n

The Unlimited Choice plan is a step down from the $60 per month plan, taking into account discounts for autopay and paperless billing. It offers standard-def video and max speed of 3Mbps in addition to unlimited talk, text and data (also with slowed speeds after 22 GB of data.)<\/p>\n

\"\"The $10 deal for DirecTV Now comes about by discounting the streaming service\u2019s $35 per month entry-level plan, \u201cLive a Live.\u201d<\/p>\n

The promotion includes a $25 video credit, essentially making the cost of subscribing to DirecTV Now only $10 per month, on top of your wireless bill.<\/p>\n

The \u201cLive a Little\u201d plan is a decent bundle, providing access to over 60 channels, including broadcast networks ABC, NBC, and Fox in select<\/a> markets, as well as a number of top cable channels, like BBC, AMC, A&E, Bravo, Bloomberg, CNN, CNBC, Comedy Central, Discovery, Disney Channel (including Disney Junior, and XD), E!, ESPN, FX, Lifetime, MTV, Nat Geo, Nickelodeon, Syfy, TBS, TCM, TLC, TNT, VH1, USA, and many others.<\/p>\n

DirecTV Now can be streamed<\/a> via iOS, Android, Amazon Fire TV\/Fire TV Stick, Chromecast, and select Roku devices, as well as on the web.<\/p>\n

At launch, the service faced a number of glitches<\/a>, like buffering and freezing issues. It has a basic user interface that may not be breaking new ground, but also isn\u2019t overly designed, like Hulu\u2019s\u00a0live TV service. It doesn\u2019t have a recording feature and DVR, either. But for $10 per month, it\u2019s easier to overlook these sorts of problems.<\/p>\n

However, the $25 video credit doesn\u2019t have to be used towards DirecTV Now, says AT&T. It can also be applied to its TV services, DirecTV or U-verse TV, if you choose.<\/p>\n

AT&T invested in mobile video because of the market\u2019s growth, the company says. \u201cVideo now makes up more than half of our mobile traffic with 75% growth between 2015 and 2016 alone,\u201d the announcement reads.\u201d We expect video traffic to become a major driver of growth in 2020.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

\"DirecTV Recent reports have indicated that AT&T’s new streaming service, DirecTV Now, may be seeing slowing growth. But don’t count it out just yet. This week, AT&T announced it’s expanding its distribution strategy for the service by bundling in with the wireless carrier’s Unlimited Choice plan for only $10 more per month. The move is largely meant to entice customers… Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

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