{"id":342794,"date":"2017-06-06T03:37:03","date_gmt":"2017-06-05T19:37:03","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1499543"},"modified":"2017-06-06T03:37:03","modified_gmt":"2017-06-05T19:37:03","slug":"plot-twist-the-macbook-air-is-still-alive","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/plot-twist-the-macbook-air-is-still-alive\/","title":{"rendered":"Plot twist: the MacBook Air is still alive"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/08\/macbook-air-gallery1-2014.jpg?w=738\" class=\"\"\/><\/p>\n<p id=\"speakable-summary\">The MacBook Air just <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2016\/10\/27\/the-13-inch-macbook-air-model-is-still-alive\/\" rel=\"noopener\">won\u2019t die<\/a>. While Apple introduced a thinner, lighter MacBook Pro last year, people still want a new MacBook Air. The MacBook Pro is roughly as heavy as the 13-inch MacBook Air, but it\u2019s still more expensive. That\u2019s why customers still love the MacBook Air.<\/p>\n<p>Instead of killing the MacBook Air altogether, Apple is keeping it around as it still sells fine. Even better, the laptop is receiving a better CPU. There\u2019s a single line about the MacBook Air in <a target=\"_blank\" href=\"https:\/\/www.apple.com\/newsroom\/2017\/06\/imac-receives-major-update-featuring-more-powerful-graphics-faster-processors-thunderbolt-3-brighter-displays\/\" rel=\"noopener\">Apple\u2019s press release<\/a>: \u201cApple today also updated the 13-inch MacBook Air with a 1.8 GHz processor.\u201d<\/p>\n<p>Aaaaand\u2026 that\u2019s it. Don\u2019t expect a retina display, don\u2019t expect more storage or RAM. The MacBook Air is clearly on life support. It doesn\u2019t even get Intel\u2019s Kaby Lake processors.<\/p>\n<p>If that\u2019s not enough for you, Apple cut the price on the entry-level 13-inch MacBook Pro without the Touch Bar. It now costs $1,299 instead of $1,499, making it a little bit more tempting to skip the MacBook Air altogether.<\/p>\n<p>Before:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1499946\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/06\/screen-shot-2017-06-05-at-9-59-52-pm.png?w=754&amp;h=312\" alt=\"\" width=\"754\" height=\"312\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/06\/screen-shot-2017-06-05-at-9-59-52-pm.png 754w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/06\/screen-shot-2017-06-05-at-9-59-52-pm.png?w=150&amp;h=62 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/06\/screen-shot-2017-06-05-at-9-59-52-pm.png?w=300&amp;h=124 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/06\/screen-shot-2017-06-05-at-9-59-52-pm.png?w=680&amp;h=281 680w\" sizes=\"(max-width: 754px) 100vw, 754px\"\/><\/p>\n<p>After:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1499947\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/06\/screen-shot-2017-06-05-at-10-00-01-pm.png?w=763&amp;h=312\" alt=\"\" width=\"763\" height=\"312\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/06\/screen-shot-2017-06-05-at-10-00-01-pm.png 763w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/06\/screen-shot-2017-06-05-at-10-00-01-pm.png?w=150&amp;h=61 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/06\/screen-shot-2017-06-05-at-10-00-01-pm.png?w=300&amp;h=123 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/06\/screen-shot-2017-06-05-at-10-00-01-pm.png?w=680&amp;h=278 680w\" sizes=\"(max-width: 763px) 100vw, 763px\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"403\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/08\/macbook-air-gallery1-2014.jpg?w=680\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/08\/macbook-air-gallery1-2014.jpg?w=680 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/08\/macbook-air-gallery1-2014.jpg?w=150 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/08\/macbook-air-gallery1-2014.jpg?w=300 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/08\/macbook-air-gallery1-2014.jpg?w=768 768w, https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/08\/macbook-air-gallery1-2014.jpg 978w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>&nbsp;The MacBook Air just won&#8217;t die. While Apple introduced a thinner, lighter MacBook Pro last year, people still want a new MacBook Air. The MacBook Pro is roughly as heavy as the 13-inch MacBook Air, but it&#8217;s still more expensive. That&#8217;s why customers still love the MacBook Air. Instead of killing the MacBook Air altogether, Apple is keeping it around as it still sells fine.&hellip; <a href=\"https:\/\/techcrunch.com\/2017\/06\/05\/plot-twist-the-macbook-air-is-still-alive\/?ncid=rss\">Read More<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=JLDDN9_WViM:HeS7UFYb1OQ:2mJPEYqXBVI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=2mJPEYqXBVI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=JLDDN9_WViM:HeS7UFYb1OQ:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=JLDDN9_WViM:HeS7UFYb1OQ:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=JLDDN9_WViM:HeS7UFYb1OQ:-BTjWOF_DHI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=JLDDN9_WViM:HeS7UFYb1OQ:-BTjWOF_DHI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=JLDDN9_WViM:HeS7UFYb1OQ:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=JLDDN9_WViM:HeS7UFYb1OQ:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=JLDDN9_WViM:HeS7UFYb1OQ:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Techcrunch\/~4\/JLDDN9_WViM\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-342794","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/342794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=342794"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/342794\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=342794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=342794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=342794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}