{"id":343033,"date":"2017-06-08T04:25:01","date_gmt":"2017-06-07T20:25:01","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1500908"},"modified":"2017-06-08T04:25:01","modified_gmt":"2017-06-07T20:25:01","slug":"rebelmail-rebrands-as-rebel-and-adds-one-click-checkout-to-its-interactive-email-platform","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/rebelmail-rebrands-as-rebel-and-adds-one-click-checkout-to-its-interactive-email-platform\/","title":{"rendered":"Rebelmail rebrands as Rebel and adds one-click checkout to its interactive email platform"},"content":{"rendered":"

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Rebel<\/a> has been helping marketers do more with their emails \u2014 so that those emails become interactive experiences (with capabilities like galleries and quizzes) in and of themselves. Now the startup is adding the ability for consumers to complete their purchase from an email<\/a>.<\/p>\n

The company was previously known as Rebemail<\/a>, but as part of today\u2019s launch, it\u2019s rebranding as Rebel. Co-founder Joe Teplow told me that while Rebel\u2019s current capabilities are centered on email, its ambitions are broader \u2014 he wants to bring an \u201cimmersive, interactive experience\u201d to a range of channels that businesses use to connect with their customers.<\/p>\n

As for the new Rebel Shop product<\/a>, it seems to fulfill Rebel\u2019s promise of turning emails into mobile storefronts. Before this, users could browse and customize different products from a retailer and then add them to their cart, all from an email on their smartphone, but they\u2019d have to click through to the website to actually make the purchase.\u00a0With these new capabilities, consumers can just hit the Purchase Now button and their whole transaction is completed via email.<\/p>\n

\"Rebel<\/a><\/p>\n

For example, a retailer could send a message to a shopper asking if the meant to abandon their online cart, and the shopper could then complete their purchase from that email, no website required.<\/p>\n

In order to get access to one-click checkout, the customers needs to have previously provided their payment information to the retailer, or to another retailer in the Rebel network.\u00a0(Customers who haven\u2019t shared this information will be directed to a mobile checkout page, where they can save the info for future use.)\u00a0This means consumers are never asked to share your credit card information in the email itself. The company also says that its payments system is \u201cfully PCI compliant<\/a>.\u201d<\/p>\n

Teplow suggested that email has become \u201cthe last owned channel\u201d for retailers, where they have direct access to customers without having to worry about newsfeed algorithms or promoting themselves through ad. By adding one-click payments to the process, he\u2019s hoping to offer \u201cthe most frictionless experience\u201d possible.<\/p>\n

Featured Image: Mix3r<\/a>\/Shutterstock<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" Rebel has been helping marketers do more with their emails — so that those emails become interactive experiences (with capabilities like galleries and quizzes) in and of themselves. Now the startup is adding the ability for consumers to complete their purchase from an email.
\nThe company was previously known as Rebemail, but as part of today’s launch, it’s rebranding as Rebel. Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

\"\"\/ <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-343033","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/343033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=343033"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/343033\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=343033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=343033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=343033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}