{"id":343098,"date":"2017-06-08T19:00:59","date_gmt":"2017-06-08T11:00:59","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1501125"},"modified":"2017-06-08T19:00:59","modified_gmt":"2017-06-08T11:00:59","slug":"roli-brings-the-rubbery-seaboard-piano-to-its-modular-blocks-system","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/roli-brings-the-rubbery-seaboard-piano-to-its-modular-blocks-system\/","title":{"rendered":"Roli brings the rubbery Seaboard piano to its modular Blocks system"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/06\/roli-seaboard-block-and-touch-block-10-low-res.jpg?w=738\" class=\"\"\/><\/p>\n<p class=\"p1\"><span class=\"s1\">In its short existence as a startup, London-based Roli has created two of the most compelling music making devices in recent memory. <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2015\/10\/23\/roli-makers-of-the-new-seaboard-rise-acquire-betaworks-backed-blend-io\/\" rel=\"noopener\">The Seaboard<\/a> was a material rethink of the standard electric keyboard with a rubbery surface that allows played notes to be manipulated directly in a variety of ways. And the company went in an altogether different direction last year <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2016\/11\/01\/roli-blocks\/\" rel=\"noopener\">with Blocks<\/a> \u2014 a system of square music pads with playable light up scales that can arranged in any number of configurations<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">It was a no-brainer, really, that the company would eventually bridge the gap between the two offerings. Roli\u2019s done the job by creating a modular version of its Seaboard MIDI controller that slots directly alongside existing Blocks, plugging into the system\u2019s magnetic daisy-chained setup. The company tells me it believes the new Block, \u201creally completes the story we started telling back in June.\u201d<\/span><\/p>\n<p id=\"speakable-summary\"><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/videoseries?list=PLyYxAIH3vCooqCCDbEKoKRIoKvR_eYZ5l&amp;hl=en_US\" allowfullscreen=\"true\">[embedded content]<\/iframe><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">So, why didn\u2019t it just announce the Seaboard alongside the first Blocks? The short answer is that the miniature version of its rubbery keyboard just wasn\u2019t ready in time. In fact, the version that I saw last week still wasn\u2019t final.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Now that it\u2019s here though, it may go a ways toward helping users wrap their brains around precisely what the whole Block system is about. After all, at least the Seaboard\u2019s familiar piano layout offers a starting point to contextualize music making. Its equivalent of black and white keys make a lot more sense than a light up square the first time you look at it.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">On the flip side, this is also far and way the most affordable version of the Seaboard the company has offered up at $299, versus somewhere between<\/span> <span class=\"s3\">$799 to $8,888. Granted, it has fewer keys (24) and features than the full-size version, but modularity means that you can pair it with any number of controls or make it larger by snapping together Seaboard Blocks ad infinitum. And let\u2019s be real, as much buzz as the Seaboard has gotten over the past couple of years, a $799 starting point is prohibitively expensive for most. Particularly with a relatively unproven product.\u00a0<\/span><\/p>\n<p><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/6SCug5kUsBs?version=3&amp;rel=1&amp;fs=1&amp;autohide=2&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" allowfullscreen=\"true\">[embedded content]<\/iframe><\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">Roli showed me a demo of the Seaboard last week, plugged into various Blocks in all sorts of configurations. I don\u2019t really play the piano, so I wasn\u2019t able to do much with the thing, but the system the company is building here is really impressive \u2014 and will likely get better as it continues to grow. The amount of sounds it\u2019s capable of producing are staggering and the sky is the limit when plugged into its music making apps, Noise and the new Equator.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">Still, while the company insists that the system lowers the barrier of entry for music making, there\u2019s still a learning curve. I ran into that issue the first time I attempt to play around with the first generation Blocks system outside of a demo. Making noise is easy \u2014 making music is hard. In spite of this, Roli says Blocks have \u201cbeen selling well, considering this is a new paradigm.\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1501154\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/06\/roli-seaboard-block-and-touch-block-07-low-res.jpg?w=1024&amp;h=682\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/06\/roli-seaboard-block-and-touch-block-07-low-res.jpg?w=1024&amp;h=682 1024w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/06\/roli-seaboard-block-and-touch-block-07-low-res.jpg?w=150&amp;h=100 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/06\/roli-seaboard-block-and-touch-block-07-low-res.jpg?w=300&amp;h=200 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/06\/roli-seaboard-block-and-touch-block-07-low-res.jpg?w=768&amp;h=512 768w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/06\/roli-seaboard-block-and-touch-block-07-low-res.jpg?w=680&amp;h=453 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/06\/roli-seaboard-block-and-touch-block-07-low-res.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/p>\n<p class=\"p5\"><span class=\"s1\">No specific numbers and there are a obvious a few qualifiers, but it\u2019s understandable that that the product might have a bit of a slow ramp up, all things considered. Though a front of store placement in various Apple Stores around the country helped in getting the devices into more users\u2019 hands. This time out, Roli won\u2019t be receiving that killer product placement, but it<\/span><span class=\"s1\">\u00a0is planning to launch short instructional videos to help remove some of the mystery from the devices.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"453\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/06\/roli-seaboard-block-and-touch-block-10-low-res.jpg?w=680\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/06\/roli-seaboard-block-and-touch-block-10-low-res.jpg?w=680 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/06\/roli-seaboard-block-and-touch-block-10-low-res.jpg?w=1360 1360w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/06\/roli-seaboard-block-and-touch-block-10-low-res.jpg?w=150 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/06\/roli-seaboard-block-and-touch-block-10-low-res.jpg?w=300 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/06\/roli-seaboard-block-and-touch-block-10-low-res.jpg?w=768 768w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>&nbsp;In its short existence as a startup, London-based Roli has created two of the most compelling music making devices in recent memory. The Seaboard was a material rethink of the standard electric keyboard with a rubbery surface that allows played notes to be manipulated directly in a variety of ways. And the company went in an altogether different direction last year with Blocks &#8212; a system&hellip; <a href=\"https:\/\/techcrunch.com\/2017\/06\/08\/roli-brings-the-rubbery-seaboard-piano-to-its-modular-blocks-system\/?ncid=rss\">Read More<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=rmOtp4IPc6o:-3zqZR2nWF0:2mJPEYqXBVI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=2mJPEYqXBVI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=rmOtp4IPc6o:-3zqZR2nWF0:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=rmOtp4IPc6o:-3zqZR2nWF0:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=rmOtp4IPc6o:-3zqZR2nWF0:-BTjWOF_DHI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=rmOtp4IPc6o:-3zqZR2nWF0:-BTjWOF_DHI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=rmOtp4IPc6o:-3zqZR2nWF0:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=rmOtp4IPc6o:-3zqZR2nWF0:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=rmOtp4IPc6o:-3zqZR2nWF0:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Techcrunch\/~4\/rmOtp4IPc6o\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-343098","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/343098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=343098"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/343098\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=343098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=343098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=343098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}