{"id":343152,"date":"2017-06-09T05:16:10","date_gmt":"2017-06-08T21:16:10","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1501451"},"modified":"2017-06-09T05:16:10","modified_gmt":"2017-06-08T21:16:10","slug":"amazon-rekognition-can-now-recognize-celebrities","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/amazon-rekognition-can-now-recognize-celebrities\/","title":{"rendered":"Amazon Rekognition can now recognize celebrities"},"content":{"rendered":"

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Amazon Rekognition<\/a>, Amazon\u2019s deep learning-powered image detection and recognition service, is getting a little bit smarter today<\/a>. The service can now recognize thousands of celebrities across a number of categories that include politics, sports, business, entertainment and media.<\/p>\n

I tried it with a couple of random images I found on Google (ranging from Conan O\u2019Brien to Justin Bieber and a few random actors and actresses in-between) and Rekognition got them all right.\u00a0Like similar services from Google and Microsoft, developers use Rekognition by pinging an API, but if you have an AWS account, you also can try the demo<\/a> here.<\/p>\n

Whenever it\u2019s available, Rekognition will also link to that celebrity\u2019s IMDB page (which makes sense, given that the IMDB is an Amazon subsidiary).<\/p>\n

This new feature complements existing Rekognition capabilities like being able to detect people\u2019s emotions and demographics, facial recognition based on your own image sets and object and scene recognition.<\/p>\n

It\u2019s worth noting that Google\u2019s Vision API<\/a> doesn\u2019t currently offer a similar celebrity recognition feature, but Microsoft\u2019s Cognitive Services<\/a> does. Microsoft says its version of this feature can recognize about 200,000 celebrities. In my tests, Microsoft\u2019s service performed just as well as Amazon\u2019s, but with the added benefits of being able to identify additional information about other objects in a scene and being able to create a caption based on this (think: \u201cJustin Timberlake wearing a suit and tie smiling at the camera\u201d).<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" Amazon Rekognition, Amazon’s deep learning-powered image detection and recognition service, is getting a little bit smarter today. The service can now recognize thousands of celebrities across a number of categories that include politics, sports, business, entertainment and media. Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

\"\"\/ <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-343152","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/343152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=343152"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/343152\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=343152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=343152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=343152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}