{"id":343255,"date":"2017-06-10T05:14:50","date_gmt":"2017-06-09T21:14:50","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1501860"},"modified":"2017-06-10T05:14:50","modified_gmt":"2017-06-09T21:14:50","slug":"amazon-launches-my-mix-a-personalized-shop-filled-with-your-favorite-things","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/amazon-launches-my-mix-a-personalized-shop-filled-with-your-favorite-things\/","title":{"rendered":"Amazon launches \u2018My Mix,\u2019 a personalized shop filled with your favorite things"},"content":{"rendered":"

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Amazon has quietly launched a new feature offering shoppers personalized suggestions of products they might like to buy. Called \u201cMy Mix,\u201d the addition is tied to Amazon\u2019s \u201cInteresting Finds<\/a>\u201d \u2014 the curated gift shop introduced last year<\/a>\u00a0that provides a Pinterest-like experience for discovering products across Amazon\u2019s vast website.<\/p>\n

\u201cInteresting Finds,\u201d which evolved out of an earlier product called \u201cAmazon Stream<\/a>,\u201d is the latest in Amazon\u2019s efforts to become a place where shoppers browse and get inspired, instead of a place where you search for products you know you already need or want.<\/p>\n

Similar to startups like the shopping service Canopy<\/a>, this section of Amazon\u2019s website has evolved in recent months from a simple page<\/a> with just a few categories (Women, Men and Fun) to one that now organizes products into more than two dozen different sections.<\/p>\n

It also is no longer tucked away under hidden menus, but prominently featured at the top of Amazon.com via a big banner ad.<\/p>\n

On the site, you browse through products within its category pages, which can be as broad as \u201cWomen,\u201d as popular as \u201cBikes,\u201d or as niche as \u201cMid-Century.\u201d There also are collections on each page that are like mini-shops with a grouping of themed items \u2014 like \u201cTravel in Style,\u201d \u201cFun with Photos\u201d or \u201cGreen Thumb,\u201d for example.<\/p>\n

You can favorite both the items and the shops, then return to them later under the \u201cMy Hearts\u201d section. Or you can purchase items immediately by clicking through to the product detail page and checking out.<\/p>\n

\"\"<\/p>\n

More recently, Amazon added a feature called \u201cMy Mix,\u201d which is informed by your favoriting activity. As you like more items across \u201cInteresting Finds,\u201d Amazon builds you a custom shop with other items it thinks you might like, too.<\/p>\n

These suggestions are better than the Amazon.com homepage recommendations, which are directly tied to your past purchases and browsing history \u2014 those have become more of a stale reminder of things you just bought or still need to purchase. \u201cMy Mix\u201d suggestions are more\u2026 well, fun.<\/p>\n

The personalized shop is found at the beginning of the scrollable bar of category pages on the \u201cInteresting Finds\u201d site, and has a little red notification dot beside it when there are new items in your shop.<\/p>\n

As the page explains, as you like (heart) new items in the shop and across Interesting Finds, your \u201cMy Mix\u201d shop will also update with new product suggestions. The shop is refreshed several times a day, says Amazon.<\/p>\n

After you look through your personalized recommendations, you can continue exploring more products from \u201cInteresting Finds\u201d by scrolling down. This turns into an endless page of products on both web and mobile \u2014 you never reach the bottom of the page as more products are added with each scroll.<\/p>\n

\"\"<\/p>\n

Having used \u201cInteresting Finds\u201d for some time, I have to admit it has impacted my Pinterest use. While I still find myself on Pinterest for broader \u201cideas\u201d \u2014 like decorating tips, nail colors or crafts \u2014 in terms of seeking product inspiration that\u00a0translates into actual purchases, \u201cInteresting Finds\u201d can be a little addictive, I found.<\/p>\n

That being said, the suggestions on \u201cMy Mix\u201d weren\u2019t 100 percent successful. Some were just \u201cHearts\u201d I had already saved, while others were similar products to those I had favorited before. And they didn\u2019t seem to take into account my past purchases. For example, I was looking for a new travel toiletry bag earlier, had found one via \u201cInteresting Finds, and bought it. But my \u201cMy Mix\u201d continues to offer toiletry bag suggestions. Ah, nope \u2014 I\u2019m good now, thanks!<\/em><\/p>\n

Amazon tells us \u201cMy Mix\u201d uses a number of sources to determine what to show.<\/p>\n

\u201cWe don\u2019t filter anything out by vendor or by price; it is all based on what customers have previously hearted,\u201d a spokesperson explained. \u201cThe items in \u2018My Mix\u2019 are refreshed numerous times throughout the day, so customers should heart anything they want to save because they probably won\u2019t be there when they come back.\u201d<\/p>\n

While \u201cMy Mix\u201d may need some improvements, it functions well as a quicker way to browse Amazon\u2019s \u201cInteresting Finds\u201d product suggestions, without requiring you to click through each category page.<\/p>\n

\u201cInteresting Finds\u201d launched on the desktop last June, and then arrived on iPhone in November, and Android in December. The \u201cMy Mix\u201d feature, which launched in May, is available on desktop, iOS and Android.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" Amazon has quietly launched a new feature offering shoppers personalized suggestions of products they might like to buy. Called “My Mix,” the addition is tied to Amazon’s “Interesting Finds” — the curated gift shop introduced last year\u00a0that provides a Pinterest-like experience for discovering products across Amazon’s vast website. Read More<\/a><\/p>\n

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