{"id":343517,"date":"2017-06-13T19:51:56","date_gmt":"2017-06-13T11:51:56","guid":{"rendered":"http:\/\/tctechcrunch2011.wordpress.com\/?p=1502881"},"modified":"2017-06-13T19:51:56","modified_gmt":"2017-06-13T11:51:56","slug":"tim-cook-says-apples-car-project-is-the-mother-of-all-ai-projects","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/tim-cook-says-apples-car-project-is-the-mother-of-all-ai-projects\/","title":{"rendered":"Tim Cook says Apple\u2019s car project is \u2018the mother of all AI projects\u2019"},"content":{"rendered":"

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In a very brief interview with Bloomberg<\/a>, Apple CEO Tim Cook confirmed that the company has been working on an Apple car. This isn\u2019t the first time<\/a> Apple talked about the company\u2019s ongoing work in the car industry.<\/p>\n

Cook described Apple\u2019s car project as the combination of three different factors \u2014 self-driving cars, electric vehicles and ride-sharing. Those three things together make the car industry interesting again.<\/p>\n

More interestingly, Cook said that Apple is more focused on self-driving technology and not necessarily the car itself. \u201cWe\u2019re focusing on\u2026 what we talked about we\u2019re focusing on publicly is\u2026 We\u2019re focusing on autonomous systems,\u201d he said.<\/p>\n

So it looks like Project Titan is still very much a work in progress as Apple needs to figure out the technology before thinking about its marketing strategy.<\/p>\n

This part of the interview could also confirm an earlier report<\/a> that the company has been focusing on building the brain of the device instead of manufacturing full-fledged cars.<\/p>\n

\u201cClearly, one purpose of autonomous systems is self-driving cars \u2014 there are others. And we sort of see it as the mother all AI projects,\u201d Cook told Bloomberg. \u201cIt\u2019s probably one of the most difficult AI projects to work on. So autonomy is something that is incredibly exciting for us. But we\u2019ll see where it takes us \u2014 we\u2019re not really saying from a product point of view what we\u2019ll do. It\u2019s a core technology that we view as very important.\u201d<\/p>\n

More recently, Apple got an autonomous vehicle test permit<\/a> so that the company can start testing self-driving cars on the road of California. So far, Apple has been using a Lexus SUV<\/a> with its own sensors and devices.<\/p>\n

Featured Image: BERND THISSEN\/AFP\/Getty Images<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" In a very brief interview with Bloomberg, Apple CEO Tim Cook confirmed that the company has been working on an Apple car. This isn’t the first time Apple talked about the company’s ongoing work in the car industry. Cook described Apple’s car project as the combination of three different factors — self-driving cars, electric vehicles and ride-sharing. Those three… Read More<\/a><\/p>\n

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