{"id":345241,"date":"2017-06-16T23:19:28","date_gmt":"2017-06-16T15:19:28","guid":{"rendered":"https:\/\/www.macrumors.com\/2017\/06\/16\/microsoft-exec-says-ipad-pro-followed-surface\/"},"modified":"2017-06-16T23:19:28","modified_gmt":"2017-06-16T15:19:28","slug":"microsoft-executive-says-ipad-pro-was-apples-response-to-surface","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/microsoft-executive-says-ipad-pro-was-apples-response-to-surface\/","title":{"rendered":"Microsoft Executive Says iPad Pro Was Apple&#8217;s Response to Surface"},"content":{"rendered":"<p>Microsoft executive Ryan Gavin this week suggested Apple released the iPad Pro in response to its <a href=\"https:\/\/www.microsoft.com\/en-us\/surface\">Surface devices<\/a>, per <em><a href=\"http:\/\/www.businessinsider.com\/microsoft-surface-general-manager-ryan-gavin-says-that-the-surface-team-is-not-following-apple-2017-6\">Business Insider<\/a><\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.macrumors.com\/article-new\/2017\/06\/surface-pro-vs-ipad-pro.jpg\" alt=\"\" width=\"800\" height=\"299\" class=\"aligncenter size-full wp-image-571498\"\/><br \/>&#8220;When Surface initially launched, everyone was skeptical, including them,&#8221; said Gavin, general manager of Surface commercial devices at Microsoft. &#8220;And then they followed, and the iPad Pro is a clear example of that.&#8221;<\/p>\n<p>Microsoft positions the <a href=\"https:\/\/www.macrumors.com\/2017\/05\/23\/microsoft-introduces-new-surface-pro\/\">latest Surface Pro<\/a>, released on Thursday, as a &#8220;best-in-class laptop&#8221; with the &#8220;versatility of a studio and tablet.&#8221;<\/p>\n<p>The new Surface Pro features Intel&#8217;s latest Kaby Lake processors and up to 13.5 hours of battery life on a single charge. The tablet-notebook hybrid can be configured with up to a 1TB SSD, up to 16GB RAM, and up to Intel Iris Plus 640 graphics, with a USB 3.0 port, microSD card reader, and Mini DisplayPort.<\/p>\n<p>During a 2012 earnings call, when asked to comment on why the MacBook Air and iPad would not eventually converge, Apple CEO Tim Cook argued that combining the products <a href=\"https:\/\/www.macrumors.com\/2012\/04\/24\/apple-reports-results-for-q2-2012-11-6-billion-profit-on-39-2-billion-in-revenue\/\">would result in compromises<\/a>.<\/p>\n<p>&#8220;You can converge a toaster and a refrigerator but those won&#8217;t be pleasing to the user,&#8221; said Cook, a comment that Microsoft CEO Satya Nadella poked fun at four years later, alluding to the iPad Pro.<\/p>\n<p>&#8220;I mean, take even Surface,&#8221; said Nadella, speaking to <em><a href=\"http:\/\/www.afr.com\/technology\/technology-companies\/microsoft\/how-satya-nadella-is-making-microsoft-cool-again-and-taking-on-apple-and-amazon-20161118-gssfb1\">The Australian Financial Review<\/a><\/em>. &#8220;Three years ago, the two-in-one as a form factor was questioned. Does anybody need one? And now guess what, even our competition has decided that it&#8217;s not a refrigerator and a toaster but it&#8217;s actually a two-in-one.&#8221;<\/p>\n<p>While the iPad and Mac remain two fundamentally different products, the iPad Pro is Apple&#8217;s closest attempt at a two-in-one hybrid device.<\/p>\n<p>Apple released the original iPad Pro with a large 12.9-inch display and Smart Keyboard in November 2015, over three years after Microsoft launched its first Surface tablet with a 10.6-inch display and detachable keyboard.<\/p>\n<p>In contrast, the Surface was arguably Microsoft&#8217;s response to the iPad as a whole. Apple&#8217;s tablet launched in early 2010, and the Surface arrived in late 2012.<\/p>\n<p><center><\/p>\n<div id=\"video-wrapper\">\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/1zPYW6Ipgok\" frameborder=\"0\" allowfullscreen=\"\">[embedded content]<\/iframe><\/p>\n<\/div>\n<p><\/center><br \/>Cook has said the iPad Pro is a <a href=\"https:\/\/www.macrumors.com\/2015\/11\/09\/tim-cook-ipad-pro-can-replace-notebooks-desktops\/\">notebook or desktop computer replacement<\/a> for &#8220;many, many people,&#8221; adding that &#8220;they will start using it and conclude they no longer need to use anything else, other than their phones.&#8221;<\/p>\n<p>As for Microsoft following Apple? &#8220;We don&#8217;t really look at Apple,&#8221; said Gavin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft executive Ryan Gavin this week suggested Apple released the iPad Pro in response to its Surface devices, per Business Insider. &#8220;When Surface initially launched, everyone was skeptical, including them,&#8221; said Gavin, general manager of Surface commercial devices at Microsoft. &#8220;And then they followed, and the iPad Pro is a clear example of that.&#8221; Microsoft [&hellip;]<\/p>\n","protected":false},"author":5817,"featured_media":345242,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[68,69,59,26],"class_list":["post-345241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-apple","tag-macrumors","tag-media","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/345241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=345241"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/345241\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media\/345242"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=345241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=345241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=345241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}