{"id":361073,"date":"2017-07-12T01:19:58","date_gmt":"2017-07-11T17:19:58","guid":{"rendered":"https:\/\/www.macrumors.com\/2017\/07\/11\/microsoft-ends-windows-phone-support\/"},"modified":"2017-07-12T01:19:58","modified_gmt":"2017-07-11T17:19:58","slug":"microsoft-ends-support-for-windows-phone-after-years-of-battling-to-compete-with-iphone-and-android","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/microsoft-ends-support-for-windows-phone-after-years-of-battling-to-compete-with-iphone-and-android\/","title":{"rendered":"Microsoft Ends Support for &#8216;Windows Phone&#8217; After Years of Battling to Compete With iPhone and Android"},"content":{"rendered":"<p>Today, Microsoft is <a href=\"https:\/\/support.microsoft.com\/en-us\/help\/4001737\/products-reaching-end-of-support-for-2017\">ending support for Windows Phone 8.1<\/a>, effectively marking the end of the &#8220;Windows Phone&#8221; era.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.macrumors.com\/article-new\/2017\/07\/windows-phone-8-1.jpg\" alt=\"\" width=\"545\" height=\"679\" class=\"aligncenter size-full wp-image-575430\"\/><br \/>Microsoft released Windows Phone in 2010 and, within three years, it became the world&#8217;s third most popular mobile operating system. But the platform simply couldn&#8217;t compete with the likes of Apple and Google and, as of earlier this year, iOS and Android accounted for a <a href=\"https:\/\/www.macrumors.com\/2017\/02\/15\/blackberry-hits-zero-market-share\/\">combined 99.6% market share<\/a>.<\/p>\n<p>Microsoft continues to sell a limited number of mostly <a href=\"https:\/\/www.microsoft.com\/en-us\/store\/collections\/Mobilelist?icid=Phone_cat_AllPhonesSubNav\">budget smartphones<\/a> running its newer Windows 10 Mobile operating system, but the platform has only received minor updates in recent months as the Redmond-based company has shifted its focus towards the &#8220;intelligent cloud and intelligent edge.&#8221;<\/p>\n<p>Microsoft has <a href=\"https:\/\/www.macrumors.com\/2016\/05\/25\/microsoft-calls-time-consumer-phone-business\/\">stopped manufacturing its own Lumia-branded smartphones<\/a> and, according to <em><a href=\"https:\/\/www.theverge.com\/2017\/7\/11\/15952654\/microsoft-windows-phone-end-of-support\">The Verge<\/a><\/em>, rumors suggest the company will simply maintain Windows 10 Mobile until support for the platform ends in 2018.<\/p>\n<p>Ultimately, Windows Phone is another casualty of the iPhone, and later Android smartphones, which completely upended the mobile phone industry a decade ago. Just ask BlackBerry, Nokia, or Palm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, Microsoft is ending support for Windows Phone 8.1, effectively marking the end of the &#8220;Windows Phone&#8221; era. Microsoft released Windows Phone in 2010 and, within three years, it became the world&#8217;s third most popular mobile operating system. But the platform simply couldn&#8217;t compete with the likes of Apple and Google and, as of earlier [&hellip;]<\/p>\n","protected":false},"author":5817,"featured_media":361074,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[68,69,59,26],"class_list":["post-361073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-apple","tag-macrumors","tag-media","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/361073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=361073"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/361073\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media\/361074"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=361073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=361073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=361073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}