{"id":374382,"date":"2017-08-02T06:57:22","date_gmt":"2017-08-01T22:57:22","guid":{"rendered":"https:\/\/www.macrumors.com\/2017\/08\/01\/apple-ceo-tim-cook-talks-autonomous-systems\/"},"modified":"2017-08-02T06:57:22","modified_gmt":"2017-08-01T22:57:22","slug":"tim-cook-says-apple-is-very-focused-on-autonomous-systems","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/tim-cook-says-apple-is-very-focused-on-autonomous-systems\/","title":{"rendered":"Tim Cook Says Apple is &#8216;Very Focused on Autonomous Systems&#8217;"},"content":{"rendered":"<p>It&#8217;s no secret that Apple is working on an autonomous driving system, thanks to statements <a href=\"https:\/\/www.macrumors.com\/2017\/06\/13\/tim-cook-confirms-apple-autonomous-driving\/\">from Apple CEO Tim Cook<\/a>, information published by the DMV, and the presence of Apple&#8217;s autonomous test vehicles on the road, but during <a href=\"https:\/\/www.macrumors.com\/2017\/08\/01\/earnings-3q-2017\/\">today&#8217;s earnings call<\/a>, Cook re-emphasized Apple&#8217;s deep interest in the technology, and he even hinted Apple&#8217;s work on autonomy could be used for more than vehicles.<\/p>\n<p>&#8220;In terms of autonomous systems, what we&#8217;ve said is that we are very focused on autonomous systems from a core technology point of view,&#8221; Cook said. &#8220;We do have a large project going, and we&#8217;re making a big investment in this from our point of view.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.macrumors.com\/article-new\/2017\/05\/appleautonomousdrivingtestlexus.jpg\" alt=\"\" width=\"800\" height=\"450\" class=\"aligncenter size-full wp-image-566726\"\/><br \/>Cook went on to call autonomy &#8220;the mother of all AI projects,&#8221; a statement he&#8217;s shared before in an interview with <em>Bloomberg<\/em>. Cook also hinted that Apple has other autonomous projects in the works beyond a car system.<\/p>\n<p>&#8220;Autonomous systems can be used in a variety of ways &#8212; a vehicle is only one, but there are many different areas of it. And I don&#8217;t want to go any further with that,&#8221; he said.<\/p>\n<p>Apple has presumably been working on an autonomous driving system since 2014, when rumors of its efforts to create an electric vehicle first surfaced. Apple has now <a href=\"https:\/\/www.macrumors.com\/2016\/10\/17\/apple-late-2017-deadline-self-driving-system\/\">moved away<\/a> from creating a full vehicle and is said to be focusing on self-driving technology instead.<\/p>\n<p>Since April, Apple has <a href=\"https:\/\/www.macrumors.com\/2017\/04\/14\/apple-dmv-permit-autonomous-car-testing\/\">been testing<\/a> its autonomous driving system in several <a href=\"https:\/\/www.macrumors.com\/2017\/04\/27\/apple-self-driving-lexus-suv-spotted\/\">Lexus RX450h SUVs<\/a>, which can be spotted <a href=\"https:\/\/www.macrumors.com\/2017\/05\/22\/apple-self-driving-car-spotted-in-video\/\">on the roads<\/a> around its Cupertino headquarters.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s no secret that Apple is working on an autonomous driving system, thanks to statements from Apple CEO Tim Cook, information published by the DMV, and the presence of Apple&#8217;s autonomous test vehicles on the road, but during today&#8217;s earnings call, Cook re-emphasized Apple&#8217;s deep interest in the technology, and he even hinted Apple&#8217;s work [&hellip;]<\/p>\n","protected":false},"author":5817,"featured_media":374383,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[68,69,59,26],"class_list":["post-374382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-apple","tag-macrumors","tag-media","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/374382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=374382"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/374382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media\/374383"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=374382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=374382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=374382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}