{"id":398325,"date":"2017-09-12T18:20:03","date_gmt":"2017-09-12T10:20:03","guid":{"rendered":"https:\/\/www.macrumors.com\/2017\/09\/12\/facebook-testing-pre-loaded-instant-videos\/"},"modified":"2017-09-12T18:20:03","modified_gmt":"2017-09-12T10:20:03","slug":"facebook-testing-pre-loaded-instant-videos","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/facebook-testing-pre-loaded-instant-videos\/","title":{"rendered":"Facebook Testing Pre-Loaded ‘Instant Videos’"},"content":{"rendered":"

Facebook is testing a new mobile app feature called Instant Videos that downloads video clips for later viewing whenever a user’s phone is connected to Wi-Fi, to save from burning through their mobile data plan.<\/p>\n

First spotted by The Next Web<\/em>‘s Matt Navarra<\/a> and later confirmed by TechCrunch<\/a><\/em>, the feature will identify pre-loaded and cached videos in the news feed with a lightning bolt icon so that users know they can watch them for free while on the go.<\/p>\n

\"\"<\/p>\n

<\/p>\n
\n

Facebook Instant Videos coming soon? \u26a1\ufe0f<\/p>\n

h\/t Devesh Logendran pic.twitter.com\/rNZYkbeL2r<\/a><\/p>\n

\u2014 Matt Navarra \u2b50\ufe0f (@MattNavarra) September 11, 2017<\/a><\/p><\/blockquote>\n

<\/center>
The Instant Video feature is in a similar vein to Facebook’s Instant Articles<\/a>, the hosted content format that loads much faster than mobile websites and negates the need to wait for a separate web app to load the content. Likewise, publishers could see the new feature as a way to get their video clips maximum exposure on the social network.<\/p>\n

The feature could also benefit Facebook’s own original content push<\/a>, with video organized under the new Watch tab, allowing users to cache episodes for viewing on their daily commute.<\/p>\n

According to TechCrunch<\/em>, the Instant Video test is currently only available to a small number of Android users, as the company lays the groundwork for more budget-conscious users in the developing world. But it’s likely the feature will eventually make its way over to Facebook’s iPhone app if the mini rollout is deemed successful.<\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook is testing a new mobile app feature called Instant Videos that downloads video clips for later viewing whenever a user’s phone is connected to Wi-Fi, to save from burning through their mobile data plan. First spotted by The Next Web‘s Matt Navarra and later confirmed by TechCrunch, the feature will identify pre-loaded and cached […]<\/p>\n","protected":false},"author":5817,"featured_media":398326,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[68,69,59,26],"class_list":["post-398325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-apple","tag-macrumors","tag-media","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/398325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=398325"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/398325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media\/398326"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=398325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=398325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=398325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}