{"id":405195,"date":"2017-09-22T22:16:56","date_gmt":"2017-09-22T14:16:56","guid":{"rendered":"https:\/\/www.macrumors.com\/2017\/09\/22\/apple-pre-order-war-room-iphone-8-launch\/"},"modified":"2017-09-22T22:16:56","modified_gmt":"2017-09-22T14:16:56","slug":"heres-a-behind-the-scenes-look-at-apples-pre-order-war-room","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/heres-a-behind-the-scenes-look-at-apples-pre-order-war-room\/","title":{"rendered":"Here&#8217;s a Behind-the-Scenes Look at Apple&#8217;s Pre-Order &#8216;War Room&#8217;"},"content":{"rendered":"<p><em>BuzzFeed News<\/em> has put together a <a href=\"https:\/\/www.youtube.com\/watch?v=w-WJZq9E7L8\">video<\/a> of how Apple prepares for an iPhone launch day around the world.<center><\/p>\n<div id=\"video-wrapper\">\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/w-WJZq9E7L8\" frameborder=\"0\" allowfullscreen=\"\">[embedded content]<\/iframe><\/p>\n<\/div>\n<p><\/center><br \/>When iPhone 8, Apple Watch Series 3, and Apple TV 4K pre-orders began at 12:01 a.m. Pacific Time last Friday, dozens of Apple engineers were assembled in a so-called &#8220;war room&#8221; to ensure the process went smoothly.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.macrumors.com\/article-new\/2017\/09\/apple-preorder-war-room-800x449.jpg\" alt=\"\" width=\"800\" height=\"449\" class=\"aligncenter size-large wp-image-591398\"\/><br \/>For around three hours, these engineers sat in front of at least 10 TVs forming a larger display, which appears to show the system status of pre-orders in launch countries. One engineer had a map of the world open on his iMac.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.macrumors.com\/article-new\/2017\/09\/apple-preorder-war-room-2-800x448.jpg\" alt=\"\" width=\"800\" height=\"448\" class=\"aligncenter size-large wp-image-591397\"\/><br \/>&#8220;Over half of the orders that night will come in through the Apple Store app,&#8221; said Apple&#8217;s retail chief Angela Ahrendts. &#8220;We turn the whole world on at once. I think you saw the map with everything lighting up all over the world.&#8221;<\/p>\n<p><em>BuzzFeed<\/em> reporter Nicole Nguyen then visited UPS&#8217;s Worldport shipping facility in Louisville, Kentucky, a major hub for Apple products.<\/p>\n<p>Nguyen said the volume of Apple products is so large that UPS has to set aside time to sort just those deliveries. Apple&#8217;s launch day haul took up an entire large room, and the products later traveled along miles of conveyor belts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.macrumors.com\/article-new\/2017\/09\/iphone-8-ups-800x449.jpg\" alt=\"\" width=\"800\" height=\"449\" class=\"aligncenter size-large wp-image-591402\"\/><br \/>UPS delivers some of the orders to Apple retail stores, while others arrive directly at customers&#8217; doorsteps.<\/p>\n<p>Apple retail stores usually attract long queues of customers on launch days, but the <a href=\"https:\/\/www.macrumors.com\/2017\/09\/21\/iphone-8-australia-launch-bleak\/\">crowds have been smaller<\/a> for today&#8217;s iPhone 8 and iPhone 8 Plus launch. Many customers are likely waiting for the iPhone X, which launches November 3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BuzzFeed News has put together a video of how Apple prepares for an iPhone launch day around the world. [embedded content] When iPhone 8, Apple Watch Series 3, and Apple TV 4K pre-orders began at 12:01 a.m. Pacific Time last Friday, dozens of Apple engineers were assembled in a so-called &#8220;war room&#8221; to ensure the [&hellip;]<\/p>\n","protected":false},"author":5817,"featured_media":405196,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[68,69,59,26],"class_list":["post-405195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-apple","tag-macrumors","tag-media","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/405195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=405195"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/405195\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media\/405196"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=405195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=405195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=405195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}