{"id":265,"date":"2012-10-10T08:52:01","date_gmt":"2012-10-10T00:52:01","guid":{"rendered":"http:\/\/comp.utm.my\/azman2\/?page_id=265"},"modified":"2026-05-14T12:37:47","modified_gmt":"2026-05-14T12:37:47","slug":"research-areasinterest","status":"publish","type":"page","link":"https:\/\/people.utm.my\/asyura\/research-areasinterest\/","title":{"rendered":"Research Areas\/Interest"},"content":{"rendered":"<p style=\"text-align: center\"><strong><span style=\"font-size: 10pt\">Area of research: Health Communication, Media Linguistics and Netnography<\/span><\/strong><\/p>\n<p style=\"text-align: left\">My research interests lie primarily in the areas of health communication, media linguistics and netnography.<\/p>\n<p style=\"text-align: left\">My major area of research is health communication, in particular the ways in which health-related experiences, identities, and information are communicated through media discourse. I completed my PhD in Language and Communication in 2019, focusing on the discourse of breast cancer patients and survivors in media contexts. My work examines how language, narratives, and digital communication shape public understanding of health, illness experiences, and health-related engagement in online spaces.<\/p>\n<p style=\"text-align: left\">I am also interested in netnography and online community research, particularly in understanding how individuals interact, share experiences, and construct meanings in digital environments. My research applies qualitative and discourse-based approaches to explore online communities, social media engagement, and mediated communication practices across health and educational contexts.<\/p>\n<p style=\"text-align: left\">My broader research interests also include:<\/p>\n<ul>\n<li style=\"text-align: left\">digital health communication<\/li>\n<li style=\"text-align: left\">online health misinformation<\/li>\n<li style=\"text-align: left\">media discourse analysis<\/li>\n<li style=\"text-align: left\">multimodal discourse analysis<\/li>\n<li style=\"text-align: left\">language and identity in digital spaces<\/li>\n<li style=\"text-align: left\">online support health communities<\/li>\n<li style=\"text-align: left\">social media communication<\/li>\n<\/ul>\n<p style=\"text-align: center\">\n","protected":false},"excerpt":{"rendered":"<p>Area of research: Health Communication, Media Linguistics and Netnography My research interests lie primarily in the areas of health communication, media linguistics and netnography. My major area of research is health communication, in particular the ways in which health-related experiences, identities, and information are communicated through media discourse. I completed my PhD in Language and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-265","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asyura\/wp-json\/wp\/v2\/pages\/265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asyura\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/people.utm.my\/asyura\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asyura\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asyura\/wp-json\/wp\/v2\/comments?post=265"}],"version-history":[{"count":8,"href":"https:\/\/people.utm.my\/asyura\/wp-json\/wp\/v2\/pages\/265\/revisions"}],"predecessor-version":[{"id":1147,"href":"https:\/\/people.utm.my\/asyura\/wp-json\/wp\/v2\/pages\/265\/revisions\/1147"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asyura\/wp-json\/wp\/v2\/media?parent=265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}