More recently, third parties known as Over the Top (OTT) providers have taken on a much bigger role in the development and operation of ICT apps and service commensurate with the rapid growth of smart phone penetration and usage.
The OTT business model is one in which a third-party (not a carrier or their suppliers) provides apps and services without any involvement from the legacy network operator.
The figure is an example of a person oriented communications application, WhatsApp, offered on an OTT basis. One need only download the WhatsApp client on their smartphone to begin connecting with other WhatsApp users via voice, text, video, and more. Once a stand-alone company, WhatsApp was acquired by Facebook in 2014.
Facebook’s acquisition of WhatsApp is an example of what is covered in some of the Mind Commerce OTT apps and services reports. Examples of past Mind Commerce reports in this area include:
- Future of SMS Aggregators
- SMS Ecosystem and Value Chain
- Mobile VoIP: Technology and Business
- Hybrid TV and Over the Top TV Status Report
- Market Opportunity: Social + LTE + Commerce
- Next Generation Messaging: Evolution to IMS and SIP
- Mobile Gambling: Issues, Obstacles, and Opportunities
- Market Opportunity: Free VoIP over Wireless vs. VoLTE
- The Future of App Stores: Network Operator Application Strategies
- Mobile Applications and Widgets: Portable Applications on Mobile Platforms
- Mobile TV: Technology and Solutions Analysis for Network Implementation and Operation
- Web Real-time Communications: WebRTC Software, Applications, Services, Solutions, and Devices
- Mobile Application Marketplace: Market Analysis and Assessment of Future Evolution and Opportunities
- Telephony Application Programmer Interface (API): Ecosystem, Value-chain, Business Models and Market Opportunities
Mind Commerce also provides research that evaluates legacy carrier options to combat OTT players. Examples of past Mind Commerce reports in this area include:
- The ROI of Video in an LTE World
- Market Opportunity: Rich Communications Suite (RCS)
- Voice over LTE (VoLTE) Market Opportunities and Forecast
- Carrier LTE Application Strategies to Combat OTT Players and Services
- LTE Broadcast: Global Market Game Changer for Mobile Video and TV in the post-4G World
- Next Generation Business Models for Mobile Network Operators in LTE, M2M, & OTT Environment
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