Perspective: Mr. Novotny, you demonstrate in your workshops how digitization can improve products and processes in companies and you have now gone on to digitize the workshop itself. HDS19 is the keyword and HDS stands for Hybrid Digital Services. What does that mean?
Thomas Novotny: Digitization and the speed of IT are increasing so rapidly that old technologies can no longer keep up with them and new technologies are crowding into the market. In other words, market digitization is driving innovation forward extremely quickly. The cloud platform HDS19 helps our customers to understand the topic better and go on this journey with us.
Perspective: You used to have a presentation case – entirely analog – for your workshops, didn’t you?
Novotny: Yes, and I always had to bring it with me. I used to make pins and stick everything on flipcharts together with the participants – all very traditional.
Perspective: It seems only logical that you have now digitized the case and the workshop itself …
Novotny: Well yes, because it is now technically possible to do so. I have all the tools that I present to the customers live at my display and can access them immediately. For workshop participants, that is much more exciting than watching someone stand in front of a PowerPoint slide or write something on a flipchart, which they may not even be able to read.
Perspective: The HDS19 cloud platform solves that problem. Attendees can add charts, images and even videos from anywhere for everyone to see. The HDS19 workshop is based on the consultative selling approach principle. What exactly does that mean, Mr. Novotny?
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