{"id":1620,"date":"2022-01-03T08:19:29","date_gmt":"2022-01-03T08:19:29","guid":{"rendered":"https:\/\/people.utm.my\/azhari\/?p=1620"},"modified":"2022-01-03T08:19:33","modified_gmt":"2022-01-03T08:19:33","slug":"apple-finds-a-brilliant-way-to-make-the-iphone-13-pro-exciting","status":"publish","type":"post","link":"https:\/\/people.utm.my\/azhari\/2022\/01\/03\/apple-finds-a-brilliant-way-to-make-the-iphone-13-pro-exciting\/","title":{"rendered":"Apple finds a brilliant way to make the iPhone 13 Pro exciting"},"content":{"rendered":"\n

Does it all tend to wash over you?<\/p>\n\n\n\n

ZDNET RECOMMENDS<\/h3>\n\n\n\n
\"The<\/figure>\n\n\n\n

<\/a><\/p>\n\n\n\n

The 10 best smartphones<\/a><\/p>\n\n\n\n

Whatever your priorities — from 5G to an amazing camera — there’s a phone here to meet your every need.<\/p>\n\n\n\n

Read More<\/a><\/p>\n\n\n\n

Every year a new iPhone<\/a> comes out. And every year Apple<\/a> waxes endlessly about how much better its camera is than the camera it peddled the previous year.<\/p>\n\n\n\n

How much better do you really need it to be?<\/p>\n\n\n\n

I have an iPhone 12<\/a> and the camera does wondrous things on my behalf. It makes difficult pictures look delightful.<\/p>\n\n\n\n

So when Apple pushes out ad after meaningless ad claiming its camera is now Hollywood standard, I tend to stare blankly and hope the NBA game starts soon.<\/p>\n\n\n\n

Also: <\/strong>These phones have the best cameras<\/strong><\/a><\/strong><\/p>\n\n\n\n

Suddenly, though, the Spaceship Brigade has emitted not one, but three ads that makes the iPhone 13 Pro <\/a>camera seem like something you might truly appreciate.<\/p>\n\n\n\n

Each ad uses a Hollywood trope. Each ad is blissfully funny. Which you can’t say about every Apple ad you’ve ever seen.<\/p>\n\n\n\n

The first offers<\/a> two cops sitting in a car and a depiction of Cinematic Mode.<\/p>\n\n\n\n

The dialogue is marvelous.<\/p>\n\n\n\n

“Look at me, I’m all blurry,” says the sidekick, realizing he’s not in focus.<\/p>\n\n\n\n

“Well, you’re supporting cast,” explains the hero cop.<\/p>\n\n\n\n

The sidekick thinks there’s only one way to get the camera to absorb him lovingly: pretend that he’s the killer.<\/p>\n\n\n\n

It’s a touching way to show the feature, while being perfectly executed in every way.https:\/\/www.youtube.com\/embed\/lJ3Vu8INg8U<\/p>\n\n\n\n

Let’s shift focus to the second ad. This time it’s a classic horror movie<\/a>.<\/p>\n\n\n\n

We’re in a dark house. A voice whispers — very loudly: “Help me.”<\/p>\n\n\n\n

Our hero, in her nightgown, explores the house in search of the spectral source of the words.<\/p>\n\n\n\n

They’re coming from the basement. Don’t go down to the basement. But the words are coming from the basement. Don’t go down to the basement.<\/p>\n\n\n\n

She doesn’t want to go down to the basement and has a fine reason.<\/p>\n\n\n\n

“The picture quality will suffer in such low light,” she explains.<\/p>\n\n\n\n

The whispered voice responds: “What? It’ll be fine. Go downstairs.”<\/p>\n\n\n\n

“What about the close-up on my petrified face?” worries our hero.<\/p>\n\n\n\n

Yes, this is Apple selling its very fine low light capabilities and I find myself emitting more than a low, light laugh at this one.<\/p>\n","protected":false},"excerpt":{"rendered":"

Does it all tend to wash over you? ZDNET RECOMMENDS The 10 best smartphones Whatever your priorities — from 5G to an amazing camera — there’s a phone here to meet your every need. Read More Every year a new iPhone comes out. And every year Apple waxes endlessly about how much better its camera is than the camera […]<\/p>\n","protected":false},"author":14428,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1620","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/azhari\/wp-json\/wp\/v2\/posts\/1620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/azhari\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/azhari\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/azhari\/wp-json\/wp\/v2\/users\/14428"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/azhari\/wp-json\/wp\/v2\/comments?post=1620"}],"version-history":[{"count":1,"href":"https:\/\/people.utm.my\/azhari\/wp-json\/wp\/v2\/posts\/1620\/revisions"}],"predecessor-version":[{"id":1622,"href":"https:\/\/people.utm.my\/azhari\/wp-json\/wp\/v2\/posts\/1620\/revisions\/1622"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/azhari\/wp-json\/wp\/v2\/media?parent=1620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/azhari\/wp-json\/wp\/v2\/categories?post=1620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/azhari\/wp-json\/wp\/v2\/tags?post=1620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}