Nor Azman Ismail is an Associate Professor at Universiti Teknologi Malaysia (UTM). He has held leadership positions such as Deputy Dean of Research and Innovation, Deputy Director of Corporate Affairs, and University Web Director. His research primarily focuses on the intersection of technology and human interaction, with a particular emphasis on Human-Centered Artificial Intelligence (HCAI). He is dedicated to advancing the integration of User Experience (UX), Computer Vision, and Web Analytics to develop more intuitive and responsive digital environments.