{"id":537,"date":"2016-09-07T03:45:34","date_gmt":"2016-09-07T03:45:34","guid":{"rendered":"http:\/\/people.utm.my\/batiah\/?p=537"},"modified":"2016-09-07T03:54:04","modified_gmt":"2016-09-07T03:54:04","slug":"selling-experience-not-a-product","status":"publish","type":"post","link":"https:\/\/people.utm.my\/batiah\/2016\/09\/07\/selling-experience-not-a-product\/","title":{"rendered":"Selling experience not only a product"},"content":{"rendered":"<p>Reading about Starbuck made me realized that selling a product can be a commodity but selling experience &nbsp;with a product can be a winning combination. Starbuck is selling coffee along with the experience of drinking the starbuck coffee. This experience differentiates the Starbuck from Mc Cafe in which customers are willing to pay more for Starbuck.&nbsp;<\/p>\n<p><a href=\"https:\/\/people.utm.my\/batiah\/wp-content\/blogs.dir\/989\/files\/2016\/09\/wp-1473220280107.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/people.utm.my\/batiah\/wp-content\/blogs.dir\/989\/files\/2016\/09\/wp-1473220280107.png\" alt=\"\" class=\"wp-image-540 alignnone size-full\" width=\"1440\" height=\"978\" srcset=\"https:\/\/people.utm.my\/batiah\/wp-content\/uploads\/sites\/989\/2016\/09\/wp-1473220280107.png 1440w, https:\/\/people.utm.my\/batiah\/wp-content\/uploads\/sites\/989\/2016\/09\/wp-1473220280107-300x204.png 300w, https:\/\/people.utm.my\/batiah\/wp-content\/uploads\/sites\/989\/2016\/09\/wp-1473220280107-768x522.png 768w, https:\/\/people.utm.my\/batiah\/wp-content\/uploads\/sites\/989\/2016\/09\/wp-1473220280107-1024x695.png 1024w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reading about Starbuck made me realized that selling a product can be a commodity but selling experience &nbsp;with a product can be a winning combination. Starbuck is selling coffee along with the experience of drinking the starbuck coffee. This experience differentiates the Starbuck from Mc Cafe in which customers are willing to pay more for &hellip; <a href=\"https:\/\/people.utm.my\/batiah\/2016\/09\/07\/selling-experience-not-a-product\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Selling experience not only a product<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":373,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-537","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/batiah\/wp-json\/wp\/v2\/posts\/537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/batiah\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/batiah\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/batiah\/wp-json\/wp\/v2\/users\/373"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/batiah\/wp-json\/wp\/v2\/comments?post=537"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/batiah\/wp-json\/wp\/v2\/posts\/537\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/batiah\/wp-json\/wp\/v2\/media?parent=537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/batiah\/wp-json\/wp\/v2\/categories?post=537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/batiah\/wp-json\/wp\/v2\/tags?post=537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}