Social media influencers (SMIs) represent a new type of independent third party endorser who shape audience attitudes through blogs, tweets, and the use of other social media.
SMI Attributes: verbal, smart, ambitious, productive, and poised.
Not SMI Attributes: self-pitying, indecisive, easily frustrated, self-defeating, and lacking meaning in life.
Source
Freberg, K., Graham, K., Mcgaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92. doi:10.1016/j.pubrev.2010.11.001
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Dikatakan oleh Freberg (2011) bahawa SMI ini kedudukannya sebagai 3rd party. Namun begitu, bagi saya, jika SMI ni membawa ideologinya sendiri maka dia bukan 3rd party lagi.
