{"id":1099,"date":"2016-01-06T19:54:31","date_gmt":"2016-01-06T11:54:31","guid":{"rendered":"http:\/\/people.utm.my\/murtadha\/2016\/01\/06\/upscale-gym-chain-equinox-glams-up-breastfeeding-in-new-ad-about-hardcore-commitment\/"},"modified":"2016-01-06T19:54:31","modified_gmt":"2016-01-06T11:54:31","slug":"upscale-gym-chain-equinox-glams-up-breastfeeding-in-new-ad-about-hardcore-commitment","status":"publish","type":"post","link":"https:\/\/people.utm.my\/murtadha\/2016\/01\/06\/upscale-gym-chain-equinox-glams-up-breastfeeding-in-new-ad-about-hardcore-commitment\/","title":{"rendered":"Upscale gym chain Equinox glams up breastfeeding in new ad about hardcore commitment"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"Equinox-ad-1\" src=\"http:\/\/rack.0.mshcdn.com\/media\/ZgkyMDE2LzAxLzA2LzNlL2VxdWlub3hhZDEuZDUyZTcuanBnCnAJdGh1bWIJNTc1eDMyMyMKZQlqcGc\/d1e17ec0\/0ba\/equinox-ad-1.jpg\" \/><\/p>\n<div style=\"float: right;width: 50px\"><a href=\"http:\/\/twitter.com\/share?via=Mashable&amp;text=Upscale+gym+chain+Equinox+glams+up+breastfeeding+in+new+ad+about+hardcore+commitment&amp;src=http%3A%2F%2Fmashable.com%2F2016%2F01%2F06%2Fequinox-ad-breastfeeding%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial\" style=\"margin: 10px\"><img decoding=\"async\" alt=\"Feed-tw\" border=\"0\" src=\"http:\/\/rack.1.mshcdn.com\/assets\/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg\" \/><\/a><a href=\"http:\/\/www.facebook.com\/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F01%2F06%2Fequinox-ad-breastfeeding%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&amp;src=sp\" style=\"margin: 10px\"><img decoding=\"async\" alt=\"Feed-fb\" border=\"0\" src=\"http:\/\/rack.1.mshcdn.com\/assets\/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg\" \/><\/a><\/div>\n<p>A provocative new ad for Equinox features a woman breastfeeding two babies in the middle of a crowded restaurant with a haughty expression that suggests unapologetic confidence.     <\/p>\n<p>The print ad is one of seven released by the luxury gym this week as part of its &#8220;Commit to Something&#8221; campaign shot by fashion photographer Steven Klein<\/p>\n<div>\n<p>See also: <a href=\"http:\/\/mashable.com\/2015\/10\/22\/end-mommy-wars-film\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">This new ad will convince you to never again judge a mom<\/a><\/p>\n<\/div>\n<p>Each of the vignettes is designed to push the envelope on a particular aspect of sexuality, lifestyle or gender \u2014 there&#8217;s a male cheerleader and a male stripper, a female activist protesting for women&#8217;s rights and an orgy scene, to name a few.   <a href=\"http:\/\/mashable.com\/2016\/01\/06\/equinox-ad-breastfeeding\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Read more&#8230;<\/a><\/p>\n<p>More about <a href=\"http:\/\/mashable.com\/business\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Business<\/a>, <a href=\"http:\/\/mashable.com\/advertising\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Advertising<\/a>, and <a href=\"http:\/\/mashable.com\/category\/equinox\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Equinox<\/a><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Mashable\/~4\/Mcp_o937gsI\" height=\"1\" width=\"1\" alt=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A provocative new ad for Equinox features a woman breastfeeding two babies in the middle of a crowded restaurant with a haughty expression that suggests unapologetic confidence. The print ad is one of seven released by the luxury gym this &hellip; <a href=\"https:\/\/people.utm.my\/murtadha\/2016\/01\/06\/upscale-gym-chain-equinox-glams-up-breastfeeding-in-new-ad-about-hardcore-commitment\/\">Read More<\/a><\/p>\n","protected":false},"author":115,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[123,124,645,1],"tags":[],"class_list":["post-1099","post","type-post","status-publish","format-standard","hentry","category-advertising","category-business","category-equinox","category-other"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/1099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/comments?post=1099"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/1099\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/media?parent=1099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/categories?post=1099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/tags?post=1099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}