{"id":1300,"date":"2016-01-12T18:19:35","date_gmt":"2016-01-12T10:19:35","guid":{"rendered":"http:\/\/people.utm.my\/murtadha\/2016\/01\/12\/how-starbucks-made-it-big-in-tea-drinking-china\/"},"modified":"2016-01-12T18:19:35","modified_gmt":"2016-01-12T10:19:35","slug":"how-starbucks-made-it-big-in-tea-drinking-china","status":"publish","type":"post","link":"https:\/\/people.utm.my\/murtadha\/2016\/01\/12\/how-starbucks-made-it-big-in-tea-drinking-china\/","title":{"rendered":"How Starbucks made it big in tea-drinking China"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"Taikooli-2\" src=\"http:\/\/rack.1.mshcdn.com\/media\/ZgkyMDE2LzAxLzEyLzVmL1RhaUtvb0xpMi45NjBjYy5qcGcKcAl0aHVtYgk1NzV4MzIzIwplCWpwZw\/ffa24f1f\/5f6\/TaiKooLi-2.jpg\" \/><\/p>\n<div style=\"float: right;width: 50px\"><a href=\"http:\/\/twitter.com\/share?via=Mashable&amp;text=How+Starbucks+made+it+big+in+tea-drinking+China&amp;src=http%3A%2F%2Fmashable.com%2F2016%2F01%2F12%2Fstarbucks-chengdu%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial\" style=\"margin: 10px\"><img decoding=\"async\" alt=\"Feed-tw\" border=\"0\" src=\"http:\/\/rack.1.mshcdn.com\/assets\/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg\" \/><\/a><a href=\"http:\/\/www.facebook.com\/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F01%2F12%2Fstarbucks-chengdu%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&amp;src=sp\" style=\"margin: 10px\"><img decoding=\"async\" alt=\"Feed-fb\" border=\"0\" src=\"http:\/\/rack.1.mshcdn.com\/assets\/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg\" \/><\/a><\/div>\n<p>Starbucks announced today the introduction of its fourth and largest <a href=\"http:\/\/www.seattletimes.com\/business\/in-courting-chinarsquos-employees-starbucks-leans-on-the-family\/\">Partner-Family Forum programme in China<\/a>.<\/p>\n<p>Already present in Shanghai, Beijing and Guangzhou, Starbucks&#8217; latest family-oriented plans for Chengdu is proof of the coffee company&#8217;s territorial ambitions in China. It&#8217;s been reported that Starbucks intends to double its locations in the country by 2019.<\/p>\n<p>When Starbucks first opened in China in 1999, the company&#8217;s future seem doomed in a country that has thousands of years of tea-drinking history. However, in just 17 years, Starbucks changed and revolutionised the way the Chinese view and drink coffee. <a href=\"http:\/\/mashable.com\/2016\/01\/12\/starbucks-chengdu\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Read more&#8230;<\/a><\/p>\n<p>More about <a href=\"http:\/\/mashable.com\/category\/china\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">China<\/a>, <a href=\"http:\/\/mashable.com\/category\/starbucks\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Starbucks<\/a>, <a href=\"http:\/\/mashable.com\/category\/coffee\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Coffee<\/a>, <a href=\"http:\/\/mashable.com\/category\/chengdu\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Chengdu<\/a>, and <a href=\"http:\/\/mashable.com\/category\/us-world\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Us World<\/a><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Mashable\/~4\/JSR21On-Oq0\" height=\"1\" width=\"1\" alt=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks announced today the introduction of its fourth and largest Partner-Family Forum programme in China. Already present in Shanghai, Beijing and Guangzhou, Starbucks&#8217; latest family-oriented plans for Chengdu is proof of the coffee company&#8217;s territorial ambitions in China. It&#8217;s been &hellip; <a href=\"https:\/\/people.utm.my\/murtadha\/2016\/01\/12\/how-starbucks-made-it-big-in-tea-drinking-china\/\">Read More<\/a><\/p>\n","protected":false},"author":115,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[947,777,946,945,732],"class_list":["post-1300","post","type-post","status-publish","format-standard","hentry","category-other","tag-chengdu","tag-china","tag-coffee","tag-starbucks","tag-us-world"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/1300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/comments?post=1300"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/1300\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/media?parent=1300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/categories?post=1300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/tags?post=1300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}