{"id":1320,"date":"2016-01-13T11:35:29","date_gmt":"2016-01-13T03:35:29","guid":{"rendered":"http:\/\/people.utm.my\/murtadha\/2016\/01\/13\/how-two-maverick-designers-broke-gms-rules-to-re-invent-buick\/"},"modified":"2016-01-13T11:35:29","modified_gmt":"2016-01-13T03:35:29","slug":"how-two-maverick-designers-broke-gms-rules-to-re-invent-buick","status":"publish","type":"post","link":"https:\/\/people.utm.my\/murtadha\/2016\/01\/13\/how-two-maverick-designers-broke-gms-rules-to-re-invent-buick\/","title":{"rendered":"How two maverick designers broke GM's rules to re-invent Buick"},"content":{"rendered":"

\"2016-buick-avista-concept-011\"<\/p>\n

\"Feed-tw\"<\/a>\"Feed-fb\"<\/a><\/div>\n

DETROIT \u2014 Even Buick admits it: Most people under 30 have no opinion of Buick as a brand.<\/p>\n

Most carmakers would find that extremely distressing \u2014 especially one with such a long lineage. For Buick, however, it’s an opportunity. The blank slate means the successful luxury brand (it outsold Audi in 2015) has a chance to reinvent itself for a whole generation.<\/p>\n

\n

See also: Faraday Future’s 1,000-horsepower concept car should make Tesla very, very nervous<\/a><\/p>\n<\/div>\n

Perhaps nothing better underscores this moment in Buick’s history better than the Avista concept<\/a> unveiled Sunday at the North American International Auto Show. Not only is it beautiful and powerful, it shows how Buick could use its essentially unknown status to create a new line of sporty and compelling luxury cars. Read more…<\/a><\/p>\n

More about Cars<\/a>, Tech<\/a>, Transportation<\/a>, Buick<\/a>, and 2016 Detroit Auto Show<\/a>\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

DETROIT \u2014 Even Buick admits it: Most people under 30 have no opinion of Buick as a brand. Most carmakers would find that extremely distressing \u2014 especially one with such a long lineage. For Buick, however, it’s an opportunity. The … Read More<\/a><\/p>\n","protected":false},"author":115,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[909,973,854,725,907],"class_list":["post-1320","post","type-post","status-publish","format-standard","hentry","category-other","tag-2016-detroit-auto-show","tag-buick","tag-cars","tag-tech","tag-transportation"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/1320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/comments?post=1320"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/1320\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/media?parent=1320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/categories?post=1320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/tags?post=1320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}