{"id":1380,"date":"2016-01-16T00:57:43","date_gmt":"2016-01-15T16:57:43","guid":{"rendered":"http:\/\/people.utm.my\/murtadha\/2016\/01\/16\/why-this-brand-wants-to-reclaim-the-word-flattering\/"},"modified":"2016-01-16T00:57:43","modified_gmt":"2016-01-15T16:57:43","slug":"why-this-brand-wants-to-reclaim-the-word-flattering","status":"publish","type":"post","link":"https:\/\/people.utm.my\/murtadha\/2016\/01\/16\/why-this-brand-wants-to-reclaim-the-word-flattering\/","title":{"rendered":"Why this brand wants to reclaim the word 'flattering'"},"content":{"rendered":"

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“You look fat in that.”<\/p>\n

“Don’t you think that’s a little tight?”<\/p>\n

“Please don’t wear that.”<\/p>\n

If you’ve ever been told you shouldn’t wear something because of your body’s shape or size, you’re not aloneBody positive clothing brand SmartGlamour<\/a> aims to fight against that mindset with its latest campaign.<\/p>\n

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See also: What 8 body positive activists want you to know about losing weight in the new year<\/a><\/p>\n<\/div>\n

The company, which sells fashions in sizes XXS-6X and beyond, launched the #ImFlattered campaign<\/a> on Monday. The images feature a series of women sharing body negative “fashion advice” they’ve received in the past. #ImFlattered tackles a myriad of topics \u2014 weight, scars, age and so on \u2014 and seeks to remind women they should wear what they like and feel good in. Read more…<\/a><\/p>\n

More about Fashion<\/a>, Social Media<\/a>, Diversity<\/a>, Social Good<\/a>, and Hashtag<\/a>
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“You look fat in that.” “Don’t you think that’s a little tight?” “Please don’t wear that.” If you’ve ever been told you shouldn’t wear something because of your body’s shape or size, you’re not aloneBody positive clothing brand SmartGlamour aims … Read More<\/a><\/p>\n","protected":false},"author":115,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[877,723,1039,892,783],"class_list":["post-1380","post","type-post","status-publish","format-standard","hentry","category-other","tag-diversity","tag-fashion","tag-hashtag","tag-social-good","tag-social-media"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/1380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/comments?post=1380"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/1380\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/media?parent=1380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/categories?post=1380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/tags?post=1380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}