{"id":1387,"date":"2016-01-16T09:05:02","date_gmt":"2016-01-16T01:05:02","guid":{"rendered":"http:\/\/people.utm.my\/murtadha\/2016\/01\/16\/axe-declares-muscles-dont-make-a-man-hot-and-theyre-absolutely-right\/"},"modified":"2016-01-16T09:05:02","modified_gmt":"2016-01-16T01:05:02","slug":"axe-declares-muscles-dont-make-a-man-hot-and-theyre-absolutely-right","status":"publish","type":"post","link":"https:\/\/people.utm.my\/murtadha\/2016\/01\/16\/axe-declares-muscles-dont-make-a-man-hot-and-theyre-absolutely-right\/","title":{"rendered":"Axe declares muscles don&#039;t make a man hot, and they&#039;re absolutely right"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"Screen-shot-2016-01-15-at-5.40.26-pm\" src=\"http:\/\/rack.1.mshcdn.com\/media\/ZgkyMDE2LzAxLzE1LzA5L1NjcmVlblNob3QyLjY1Y2NjLnBuZwpwCXRodW1iCTU3NXgzMjMjCmUJanBn\/ab2d5919\/b5e\/Screen-Shot-2016-01-15-at-5.40.26-PM.jpg\" \/><\/p>\n<div style=\"float: right;width: 50px\"><a href=\"http:\/\/twitter.com\/share?via=Mashable&amp;text=Axe+declares+muscles+don%27t+make+a+man+hot%2C+and+they%27re+absolutely+right&amp;src=http%3A%2F%2Fmashable.com%2F2016%2F01%2F15%2Faxe-masculine-stereotypes%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial\" style=\"margin: 10px\"><img decoding=\"async\" alt=\"Feed-tw\" border=\"0\" src=\"http:\/\/rack.1.mshcdn.com\/assets\/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg\" \/><\/a><a href=\"http:\/\/www.facebook.com\/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F01%2F15%2Faxe-masculine-stereotypes%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&amp;src=sp\" style=\"margin: 10px\"><img decoding=\"async\" alt=\"Feed-fb\" border=\"0\" src=\"http:\/\/rack.1.mshcdn.com\/assets\/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg\" \/><\/a><\/div>\n<div>\n<\/div>\n<p>For a long time, one type of man has dominated the marketing of men&#8217;s products: the muscular bro<\/p>\n<p>In a market saturated with six packs and hyper-masculine norms, Axe&#8217;s new &#8220;Find your magic&#8221; ad campaign is telling men that it&#8217;s OK to be the man you want to be, whether that involves vogueing in heels, streaking naked, or cuddling tiny kittens. The only common theme: you don&#8217;t have to be the man society wants you to be. Just do you<\/p>\n<div>\n<p>See also: <a href=\"http:\/\/mashable.com\/2016\/01\/06\/old-spice-launches-new-advertising-character-to-sell-more-powerful-deodorant\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Old Spice introduces the suave new guy all men want to be like<\/a><\/p>\n<\/div>\n<p>The one-minute spot begins with a bold declaration: &#8220;Come on. A six pack? Who needs a six pack, when you&#8217;ve got&#8230;&#8221;  <a href=\"http:\/\/mashable.com\/2016\/01\/15\/axe-masculine-stereotypes\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Read more&#8230;<\/a><\/p>\n<p>More about <a href=\"http:\/\/mashable.com\/advertising\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Advertising<\/a>, <a href=\"http:\/\/mashable.com\/business\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Business<\/a>, <a href=\"http:\/\/mashable.com\/category\/axe\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Axe<\/a>, <a href=\"http:\/\/mashable.com\/marketing\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Marketing<\/a>, and <a href=\"http:\/\/mashable.com\/category\/youtube-video-lead-template\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Youtube Video Lead Template<\/a><br \/>\n<a href='http:\/\/ad.doubleclick.net\/jump\/mash.to\/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x250;ord=1452903818' target='_blank'><br \/>\n<img src='http:\/\/ad.doubleclick.net\/ad\/mash.to\/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x250;ord=1452903818'><br \/>\n<\/a><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Mashable\/~4\/SoV-qWYFT2I\" height=\"1\" width=\"1\" alt=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For a long time, one type of man has dominated the marketing of men&#8217;s products: the muscular bro In a market saturated with six packs and hyper-masculine norms, Axe&#8217;s new &#8220;Find your magic&#8221; ad campaign is telling men that it&#8217;s &hellip; <a href=\"https:\/\/people.utm.my\/murtadha\/2016\/01\/16\/axe-declares-muscles-dont-make-a-man-hot-and-theyre-absolutely-right\/\">Read More<\/a><\/p>\n","protected":false},"author":115,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[798,1053,768,922,1054],"class_list":["post-1387","post","type-post","status-publish","format-standard","hentry","category-other","tag-advertising","tag-axe","tag-business","tag-marketing","tag-youtube-video-lead-template"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/1387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/comments?post=1387"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/1387\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/media?parent=1387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/categories?post=1387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/tags?post=1387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}