{"id":1448,"date":"2016-01-20T03:06:21","date_gmt":"2016-01-19T19:06:21","guid":{"rendered":"http:\/\/people.utm.my\/murtadha\/2016\/01\/20\/ariana-grande-wants-her-gender-inclusive-fragrance-to-smell-like-equality\/"},"modified":"2016-01-20T03:06:21","modified_gmt":"2016-01-19T19:06:21","slug":"ariana-grande-wants-her-gender-inclusive-fragrance-to-smell-like-equality","status":"publish","type":"post","link":"https:\/\/people.utm.my\/murtadha\/2016\/01\/20\/ariana-grande-wants-her-gender-inclusive-fragrance-to-smell-like-equality\/","title":{"rendered":"Ariana Grande wants her &#039;gender-inclusive&#039; fragrance to smell like equality"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"Frankie-fragrance-thumb\" src=\"http:\/\/rack.3.mshcdn.com\/media\/ZgkyMDE2LzAxLzE5LzQzL2ZyYW5raWVmcmFnLmM3NjljLmpwZwpwCXRodW1iCTU3NXgzMjMjCmUJanBn\/dca31d32\/33e\/frankie-fragrance-thumb.jpg\" \/><\/p>\n<div style=\"float: right;width: 50px\"><a href=\"http:\/\/twitter.com\/share?via=Mashable&amp;text=Ariana+Grande+wants+her+%27gender-inclusive%27+fragrance+to+smell+like+equality&amp;src=http%3A%2F%2Fmashable.com%2F2016%2F01%2F19%2Fariana-grande-fragrance%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial\" style=\"margin: 10px\"><img decoding=\"async\" alt=\"Feed-tw\" border=\"0\" src=\"http:\/\/rack.1.mshcdn.com\/assets\/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg\" \/><\/a><a href=\"http:\/\/www.facebook.com\/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F01%2F19%2Fariana-grande-fragrance%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&amp;src=sp\" style=\"margin: 10px\"><img decoding=\"async\" alt=\"Feed-fb\" border=\"0\" src=\"http:\/\/rack.1.mshcdn.com\/assets\/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg\" \/><\/a><\/div>\n<p>Ariana Grande launched her second fragrance over the weekend and the scent has a surprising twist. While Grande&#8217;s first fragrance, <em>Ari<\/em>, showed spot-on consistency with her brand personality \u2014using words like &#8220;playful,&#8221; &#8220;confident,&#8221; &#8220;sexy&#8221; and &#8220;luscious&#8221; to describe the feminine notes\u2014 her latest perfume ventures into new territory.<\/p>\n<blockquote>\n<div>\n<div><\/div>\n<p><a style=\"color: #000;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px;text-decoration: none\" href=\"https:\/\/www.instagram.com\/p\/BAkyJorsin7\/\" target=\"_blank\">#frankiebyarianagrande #limitededitionfragrance both #frankie &amp; #ari are non-gender exclusive fragrances meant to be enjoyed by ALL.<\/a><\/p>\n<p>A photo posted by Frankie James Grande (@frankiejgrande) on Jan 15, 2016 at 1:27pm PST<\/p>\n<\/div>\n<\/blockquote>\n<p>The new fragrance, called &#8220;Frankie&#8221; after Ariana&#8217;s also-famous older brother, is &#8220;gender-inclusive&#8221; and &#8220;meant to be worn by all,&#8221; Frankie Grande said. Buyers can choose between pink and metallic versions of the bottle and are encouraged to make selections regardless of gender color conventions <a href=\"http:\/\/mashable.com\/2016\/01\/19\/ariana-grande-fragrance\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Read more&#8230;<\/a><\/p>\n<p>More about <a href=\"http:\/\/mashable.com\/fashion\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Fashion<\/a>, <a href=\"http:\/\/mashable.com\/category\/beauty\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Beauty<\/a>, <a href=\"http:\/\/mashable.com\/category\/fragrance\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Fragrance<\/a>, <a href=\"http:\/\/mashable.com\/lifestyle\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Lifestyle<\/a>, and <a href=\"http:\/\/mashable.com\/category\/ariana-grande\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Ariana Grande<\/a><br \/>\n<a href='http:\/\/ad.doubleclick.net\/jump\/mash.to\/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x250;ord=1453229553' target='_blank'><br \/>\n<img src='http:\/\/ad.doubleclick.net\/ad\/mash.to\/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x250;ord=1453229553'><br \/>\n<\/a><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Mashable\/~4\/PAGlq0oLaxc\" height=\"1\" width=\"1\" alt=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ariana Grande launched her second fragrance over the weekend and the scent has a surprising twist. While Grande&#8217;s first fragrance, Ari, showed spot-on consistency with her brand personality \u2014using words like &#8220;playful,&#8221; &#8220;confident,&#8221; &#8220;sexy&#8221; and &#8220;luscious&#8221; to describe the feminine &hellip; <a href=\"https:\/\/people.utm.my\/murtadha\/2016\/01\/20\/ariana-grande-wants-her-gender-inclusive-fragrance-to-smell-like-equality\/\">Read More<\/a><\/p>\n","protected":false},"author":115,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[1130,809,723,1129,788],"class_list":["post-1448","post","type-post","status-publish","format-standard","hentry","category-other","tag-ariana-grande","tag-beauty","tag-fashion","tag-fragrance","tag-lifestyle"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/1448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/comments?post=1448"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/1448\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/media?parent=1448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/categories?post=1448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/tags?post=1448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}