{"id":1687,"date":"2016-02-05T18:25:04","date_gmt":"2016-02-05T10:25:04","guid":{"rendered":"http:\/\/people.utm.my\/murtadha\/2016\/02\/05\/singapore-bank-ad-features-veteran-asian-actors-and-a-true-story\/"},"modified":"2016-02-05T18:25:04","modified_gmt":"2016-02-05T10:25:04","slug":"singapore-bank-ad-features-veteran-asian-actors-and-a-true-story","status":"publish","type":"post","link":"https:\/\/people.utm.my\/murtadha\/2016\/02\/05\/singapore-bank-ad-features-veteran-asian-actors-and-a-true-story\/","title":{"rendered":"Singapore bank ad features veteran Asian actors and a true story"},"content":{"rendered":"

\"Adrianpang\"<\/p>\n

\"Feed-tw\"<\/a>\"Feed-fb\"<\/a><\/div>\n

SINGAPORE \u2014 It looks like DBS’ marketing budget is bigger than you thought.<\/p>\n

The Singaporean multinational bank just put out a mini drama series on its website<\/a> called “Sparks.” It portrays the lives of fictional bank employees who (naturally) work for DBS. The bank claims that the plot of its high-production series was inspired by a true story<\/p>\n

\n

See also: Awkward health ad encourages everyone to ‘do the D’, has no idea what that means<\/a><\/p>\n<\/div>\n

Brands pull out glitzy campaigns all the time, but what’s impressive about this project is that it managed to rope in several veteran Asian actors, such as Singaporean theatre star Adrian Pang and Hong Kong comedian Richard Ng Read more…<\/a><\/p>\n

More about Singapore<\/a>, Bank<\/a>, Business<\/a>, Advertising<\/a>, and Marketing<\/a>\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

SINGAPORE \u2014 It looks like DBS’ marketing budget is bigger than you thought. The Singaporean multinational bank just put out a mini drama series on its website called “Sparks.” It portrays the lives of fictional bank employees who (naturally) work … Read More<\/a><\/p>\n","protected":false},"author":115,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[798,1311,768,922,1105],"class_list":["post-1687","post","type-post","status-publish","format-standard","hentry","category-other","tag-advertising","tag-bank","tag-business","tag-marketing","tag-singapore"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/1687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/comments?post=1687"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/1687\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/media?parent=1687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/categories?post=1687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/tags?post=1687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}