{"id":1731,"date":"2016-02-09T17:23:57","date_gmt":"2016-02-09T09:23:57","guid":{"rendered":"http:\/\/people.utm.my\/murtadha\/2016\/02\/09\/tinder-gets-tvf-onboard-to-woo-users-and-bust-online-dating-taboos-in-india\/"},"modified":"2016-02-09T17:23:57","modified_gmt":"2016-02-09T09:23:57","slug":"tinder-gets-tvf-onboard-to-woo-users-and-bust-online-dating-taboos-in-india","status":"publish","type":"post","link":"https:\/\/people.utm.my\/murtadha\/2016\/02\/09\/tinder-gets-tvf-onboard-to-woo-users-and-bust-online-dating-taboos-in-india\/","title":{"rendered":"Tinder gets TVF onboard to woo users and bust online dating taboos in India"},"content":{"rendered":"

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\"Feed-tw\"<\/a>\"Feed-fb\"<\/a><\/div>\n
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From opening its first international office in Delhi to appointing its first India head, Tinder has been betting big on India in 2016. With a large population of young smartphone users, India represents a huge potential market for the US company. In a new sketch produced in partnership with digital entertainment company The Viral Fever (TVF), it tries to break down cultural taboos against dating apps.<\/p>\n

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See also: 6 Indian women spill the beans on what makes them swipe right on Tinder<\/a><\/p>\n<\/div>\n

The humorous video called “Eat, Pray… Swipe” brings a first-timer’s dating experience to life by focusing on the struggles of a single guy in finding the right match. From the annoyance of looking at group photographs and photoshopped display pictures to finding the first match, it ends with a funny reference to How I Met Your Mother<\/em>. By portraying the app from both a guy and a girl’s perspective, it’s clearly aimed at dispelling apprehensions about online dating in India. Read more…<\/a><\/p>\n

More about India<\/a>, Online Dating<\/a>, Viral Video<\/a>, Apps Software<\/a>, and Watercooler<\/a>\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

From opening its first international office in Delhi to appointing its first India head, Tinder has been betting big on India in 2016. With a large population of young smartphone users, India represents a huge potential market for the US … Read More<\/a><\/p>\n","protected":false},"author":115,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1731","post","type-post","status-publish","format-standard","hentry","category-other"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/1731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/comments?post=1731"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/1731\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/media?parent=1731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/categories?post=1731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/tags?post=1731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}