{"id":3083,"date":"2016-04-22T05:12:04","date_gmt":"2016-04-21T21:12:04","guid":{"rendered":"http:\/\/people.utm.my\/murtadha\/2016\/04\/22\/mtv-boss-on-how-the-networks-going-back-to-its-music-roots\/"},"modified":"2016-04-22T05:12:04","modified_gmt":"2016-04-21T21:12:04","slug":"mtv-boss-on-how-the-networks-going-back-to-its-music-roots","status":"publish","type":"post","link":"https:\/\/people.utm.my\/murtadha\/2016\/04\/22\/mtv-boss-on-how-the-networks-going-back-to-its-music-roots\/","title":{"rendered":"MTV boss on how the network's going back to its music roots"},"content":{"rendered":"

\"Mtvlogo\"<\/p>\n

\"Feed-tw\"<\/a>\"Feed-fb\"<\/a><\/div>\n
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With a recommitment to music programming, more scripted television shows than ever in its chamber, and a desire to use every item in its toolbox to reinvigorate the brand, MTV has its sights set on doing it all.\u00a0<\/span><\/p>\n

And network president Sean Atkins believes they can.\u00a0<\/span><\/p>\n

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SEE ALSO: MTV is bringing back ‘Unplugged’<\/a><\/p>\n<\/div>\n

Below, in a conversation held ahead of MTV’s Upfront presentation to advertisers on Thursday morning, Atkins speaks with <\/span>Mashable<\/i> about the network’s new slate<\/a>, its direction, and why he’s committed to “talking up” to the generation some tend to look down upon.<\/span><\/p>\n

MASHABLE: Obviously, this whole slate you all announced today is just a huge recommitment to music programing. Tell me about those conversations and this direction. <\/b> Read more…<\/a><\/p>\n<\/div>\n

More about Upfronts 2016<\/a>, Mtv<\/a>, Television<\/a>, and Entertainment<\/a>\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

With a recommitment to music programming, more scripted television shows than ever in its chamber, and a desire to use every item in its toolbox to reinvigorate the brand, MTV has its sights set on doing it all.\u00a0 And network … Read More<\/a><\/p>\n","protected":false},"author":115,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[739,2362,883,2361],"class_list":["post-3083","post","type-post","status-publish","format-standard","hentry","category-other","tag-entertainment","tag-mtv","tag-television","tag-upfronts-2016"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/3083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/comments?post=3083"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/3083\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/media?parent=3083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/categories?post=3083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/tags?post=3083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}