{"id":3354,"date":"2016-05-02T04:25:52","date_gmt":"2016-05-01T20:25:52","guid":{"rendered":"http:\/\/people.utm.my\/murtadha\/2016\/05\/02\/apples-new-ad-shows-motherhood-through-the-lens-of-the-iphone\/"},"modified":"2016-05-02T04:25:52","modified_gmt":"2016-05-01T20:25:52","slug":"apples-new-ad-shows-motherhood-through-the-lens-of-the-iphone","status":"publish","type":"post","link":"https:\/\/people.utm.my\/murtadha\/2016\/05\/02\/apples-new-ad-shows-motherhood-through-the-lens-of-the-iphone\/","title":{"rendered":"Apple&#039;s new ad shows motherhood through the lens of the iPhone"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"Sddefault\" src=\"http:\/\/rack.3.mshcdn.com\/media\/ZgkyMDE2LzA1LzAxLzdjL3NkZGVmYXVsdC5lNzE0ZC5qcGcKcAl0aHVtYgk1NzV4MzIzIwplCWpwZw\/01dbb49f\/314\/sddefault.jpg\" \/><\/p>\n<div style=\"float: right;width: 50px\"><a href=\"http:\/\/twitter.com\/share?via=Mashable&amp;text=Apple%27s+new+ad+shows+motherhood+through+the+lens+of+the+iPhone&amp;src=http%3A%2F%2Fmashable.com%2F2016%2F05%2F01%2Fapple-mothers-day-ad%2F\" style=\"margin: 10px\"><img decoding=\"async\" alt=\"Feed-tw\" border=\"0\" src=\"http:\/\/rack.1.mshcdn.com\/assets\/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg\" \/><\/a><a href=\"http:\/\/www.facebook.com\/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F05%2F01%2Fapple-mothers-day-ad%2F&amp;src=sp\" style=\"margin: 10px\"><img decoding=\"async\" alt=\"Feed-fb\" border=\"0\" src=\"http:\/\/rack.1.mshcdn.com\/assets\/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg\" \/><\/a><\/div>\n<div>\n<\/div>\n<div>\n<p>Apple on Sunday posted a new ad celebrating Mother&#8217;s Day. The 30-second spot, which is a continuation of the &#8220;<a href=\"http:\/\/mashable.com\/2016\/01\/31\/apple-iphone-world-gallery\/\">Shot on iPhone<\/a>&#8221; campaign, shows motherhood as seen through the iPhone lens of its users.<\/p>\n<p>Set to the song &#8220;Because You Are Who You Are&#8221; by K.S. Rhodes, the ad is comprised of iPhone photos from Apple users, all showing different parts of motherhood.<\/p>\n<p>The ad is a departure from some of Apple&#8217;s recent celebrity\/humor <a href=\"http:\/\/mashable.com\/2016\/04\/25\/iphone-6s-ads-neil-patrick-harris\/\">filled work<\/a>\u00a0and hearkens back to some of the more\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=nhwhnEe7CjE\">emotionally-driven work<\/a> Apple is known for employing.<\/p>\n<\/div>\n<div>\n<div>\n<p><a href=\"http:\/\/mashable.com\/2016\/05\/01\/hell-no-snapchat-ingrid-michaelson\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=a-vt-nextup&amp;utm_campaign=&amp;utm_context=textlink&amp;utm_medium=rss&amp;utm_source=\"><span class=\"_pf\"><span><\/span><span><\/span><\/span><\/a><a class=\"title\" href=\"http:\/\/mashable.com\/2016\/05\/01\/hell-no-snapchat-ingrid-michaelson\/\">Snapchat is the star of Ingrid Michaelson&#8217;s video for &#8216;Hell No&#8217;<\/a><\/p>\n<\/div>\n<div>\n<p><a href=\"http:\/\/mashable.com\/2016\/05\/01\/white-house-correspondents-dinner-larry-wilmore\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=a-vt-nextup&amp;utm_campaign=&amp;utm_context=textlink&amp;utm_medium=rss&amp;utm_source=\"><span class=\"_pf\"><span><\/span><span><\/span><\/span><\/a><a class=\"title\" href=\"http:\/\/mashable.com\/2016\/05\/01\/white-house-correspondents-dinner-larry-wilmore\/\">Larry Wilmore pulls no punches at the White House Correspondents&#8217; Dinner<\/a><\/p>\n<\/div>\n<div>\n<p><a href=\"http:\/\/mashable.com\/2016\/05\/01\/dog-loves-pizza\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=a-vt-nextup&amp;utm_campaign=&amp;utm_context=textlink&amp;utm_medium=rss&amp;utm_source=\"><span class=\"_pf\"><span><\/span><span><\/span><\/span><\/a><a class=\"title\" href=\"http:\/\/mashable.com\/2016\/05\/01\/dog-loves-pizza\/\">Dog double-crosses best friend for sweet, sweet pizza<\/a><\/p>\n<\/div>\n<div>\n<p><a href=\"http:\/\/mashable.com\/2016\/04\/30\/italian-talking-with-hands\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=a-vt-nextup&amp;utm_campaign=&amp;utm_context=textlink&amp;utm_medium=rss&amp;utm_source=\"><span class=\"_pf\"><span><\/span><span><\/span><\/span><\/a><a class=\"title\" href=\"http:\/\/mashable.com\/2016\/04\/30\/italian-talking-with-hands\/\">How to talk with your hands like a real Italian<\/a> <a href=\"http:\/\/mashable.com\/2016\/05\/01\/apple-mothers-day-ad\/\">Read more&#8230;<\/a><\/p>\n<\/div>\n<\/div>\n<p>More about <a href=\"http:\/\/mashable.com\/category\/mother-s-day\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Mother S Day<\/a>, <a href=\"http:\/\/mashable.com\/category\/iphone\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Iphone<\/a>, <a href=\"http:\/\/mashable.com\/category\/ads\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Ads<\/a>, <a href=\"http:\/\/mashable.com\/category\/commercials\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Commercials<\/a>, and <a href=\"http:\/\/mashable.com\/category\/apple\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Apple<\/a><br \/>\n<a href='http:\/\/ad.doubleclick.net\/jump\/mash.to\/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x250;ord=1462133710' target='_blank'><br \/>\n<img src='http:\/\/ad.doubleclick.net\/ad\/mash.to\/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x250;ord=1462133710'><br \/>\n<\/a><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Mashable\/~4\/5menYuPUz3Q\" height=\"1\" width=\"1\" alt=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple on Sunday posted a new ad celebrating Mother&#8217;s Day. The 30-second spot, which is a continuation of the &#8220;Shot on iPhone&#8221; campaign, shows motherhood as seen through the iPhone lens of its users. Set to the song &#8220;Because You &hellip; <a href=\"https:\/\/people.utm.my\/murtadha\/2016\/05\/02\/apples-new-ad-shows-motherhood-through-the-lens-of-the-iphone\/\">Read More<\/a><\/p>\n","protected":false},"author":115,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[2612,852,2613,1386,2611],"class_list":["post-3354","post","type-post","status-publish","format-standard","hentry","category-other","tag-ads","tag-apple","tag-commercials","tag-iphone","tag-mother-s-day"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/3354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/comments?post=3354"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/3354\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/media?parent=3354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/categories?post=3354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/tags?post=3354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}