{"id":3426,"date":"2016-05-05T05:48:29","date_gmt":"2016-05-04T21:48:29","guid":{"rendered":"http:\/\/people.utm.my\/murtadha\/2016\/05\/05\/forget-lemonade-beyonc-wants-you-to-drink-watermelon\/"},"modified":"2016-05-05T05:48:29","modified_gmt":"2016-05-04T21:48:29","slug":"forget-lemonade-beyonc-wants-you-to-drink-watermelon","status":"publish","type":"post","link":"https:\/\/people.utm.my\/murtadha\/2016\/05\/05\/forget-lemonade-beyonc-wants-you-to-drink-watermelon\/","title":{"rendered":"Forget lemonade, Beyoncé wants you to drink watermelon"},"content":{"rendered":"

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Beyonc\u00e9, fresh off one of the most elaborate record promotions in music history, is investing in a three-year-old startup that sells watermelon water, becoming the latest celebrity to take a more entrepreneurial approach to endorsements.<\/p>\n

The entertainer on Tuesday announced an investment in World Waters LLC, which produces a sports drink made with watermelon juice processed at high pressure. The deal adds to Beyonc\u00e9\u2019s wellness-focused business portfolio, which also includes athletic-apparel line Ivy Park and an investment in 22 Days Nutrition, a vegan-diet kit.<\/p>\n

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SEE ALSO: Beyonc\u00e9 takes on the fashion label Meat Grinder<\/a> Read more…<\/a><\/p>\n<\/div>\n<\/div>\n

More about Healthy Eating<\/a>, Healthy Lifestyle<\/a>, Health Fitness<\/a>, Startups<\/a>, and Lemonade<\/a>\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Beyonc\u00e9, fresh off one of the most elaborate record promotions in music history, is investing in a three-year-old startup that sells watermelon water, becoming the latest celebrity to take a more entrepreneurial approach to endorsements. The entertainer on Tuesday announced … Read More<\/a><\/p>\n","protected":false},"author":115,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[727,2670,2671,2151,731],"class_list":["post-3426","post","type-post","status-publish","format-standard","hentry","category-other","tag-health-fitness","tag-healthy-eating","tag-healthy-lifestyle","tag-lemonade","tag-startups"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/3426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/comments?post=3426"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/3426\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/media?parent=3426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/categories?post=3426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/tags?post=3426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}