{"id":3652,"date":"2016-05-13T21:32:55","date_gmt":"2016-05-13T13:32:55","guid":{"rendered":"http:\/\/people.utm.my\/murtadha\/2016\/05\/13\/comedian-rips-apart-the-objectification-of-women-in-indian-advertising\/"},"modified":"2016-05-13T21:32:55","modified_gmt":"2016-05-13T13:32:55","slug":"comedian-rips-apart-the-objectification-of-women-in-indian-advertising","status":"publish","type":"post","link":"https:\/\/people.utm.my\/murtadha\/2016\/05\/13\/comedian-rips-apart-the-objectification-of-women-in-indian-advertising\/","title":{"rendered":"Comedian rips apart the objectification of women in Indian advertising"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"Https%3a%2f%2fblueprint-api-production.s3.amazonaws.com%2fuploads%2fstory%2fthumbnail%2f8737%2fsddefault\" src=\"http:\/\/i.amz.mshcdn.com\/7Kdkk0SZmRoMp-YZHqOHF6-g-ck=\/575x323\/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fthumbnail%2F8737%2Fsddefault.jpg\" \/><\/p>\n<div style=\"float: right;width: 50px\"><a href=\"http:\/\/twitter.com\/share?via=Mashable&amp;text=Comedian+rips+apart+the+objectification+of+women+in+Indian+advertising&amp;src=http%3A%2F%2Fmashable.com%2F2016%2F05%2F13%2Fvir-das-sexist-ads-india%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial\" style=\"margin: 10px\"><img decoding=\"async\" alt=\"Feed-tw\" border=\"0\" src=\"http:\/\/a.amz.mshcdn.com\/assets\/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg\" \/><\/a><a href=\"http:\/\/www.facebook.com\/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F05%2F13%2Fvir-das-sexist-ads-india%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&amp;src=sp\" style=\"margin: 10px\"><img decoding=\"async\" alt=\"Feed-fb\" border=\"0\" src=\"http:\/\/a.amz.mshcdn.com\/assets\/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg\" \/><\/a><\/div>\n<div>\n<\/div>\n<div>\n<p>Indian comedian Vir Das takes on sexist advertising tropes in a new deodorant ad.<\/p>\n<div>\n<p>SEE ALSO: <a href=\"http:\/\/mashable.com\/2016\/02\/26\/ariel-ad-sheryl-sandberg\/\">Why Sheryl Sandberg praised an Indian detergent ad on women and housework<\/a><\/p>\n<\/div>\n<p><span style=\"line-height: 1.5\">Das mimics several popular Indian celebrities in advertisements to demonstrate how they objectify women using props with double entendre. Think suggestive images of bare legs in a bathtub or an actress squeezing a juicy mango.\u00a0<\/span><\/p>\n<p>Indian advertising remains plagued with sexist storylines and visuals, despite widespread criticism of recent campaigns by companies like <a href=\"http:\/\/www.thedrum.com\/news\/2016\/03\/28\/sexist-indian-nando-s-newspaper-ad-goes-viral-after-inviting-customers-touch-our\">Nando&#8217;s<\/a>, <a href=\"http:\/\/www.business-standard.com\/article\/companies\/ola-faces-public-flak-for-sexist-advertisement-withdraws-it-116042300333_1.html\">Ola<\/a> and Snapdeal for perpetuating stereotypes.<\/p>\n<p><em>Have something to add to this story? Share it in the comments.<\/em> <a href=\"http:\/\/mashable.com\/2016\/05\/13\/vir-das-sexist-ads-india\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Read more&#8230;<\/a><\/p>\n<\/div>\n<p>More about <a href=\"http:\/\/mashable.com\/category\/sexism\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Sexism<\/a>, <a href=\"http:\/\/mashable.com\/category\/advertisement\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Advertisement<\/a>, <a href=\"http:\/\/mashable.com\/advertising\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Advertising<\/a>, <a href=\"http:\/\/mashable.com\/category\/india\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">India<\/a>, and <a href=\"http:\/\/mashable.com\/watercooler\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Watercooler<\/a><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Mashable\/~4\/rKw46c336B0\" height=\"1\" width=\"1\" alt=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indian comedian Vir Das takes on sexist advertising tropes in a new deodorant ad. SEE ALSO: Why Sheryl Sandberg praised an Indian detergent ad on women and housework Das mimics several popular Indian celebrities in advertisements to demonstrate how they &hellip; <a href=\"https:\/\/people.utm.my\/murtadha\/2016\/05\/13\/comedian-rips-apart-the-objectification-of-women-in-indian-advertising\/\">Read More<\/a><\/p>\n","protected":false},"author":115,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[1595,798,782,2296,735],"class_list":["post-3652","post","type-post","status-publish","format-standard","hentry","category-other","tag-advertisement","tag-advertising","tag-india","tag-sexism","tag-watercooler"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/3652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/comments?post=3652"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/3652\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/media?parent=3652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/categories?post=3652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/tags?post=3652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}