{"id":4069,"date":"2016-06-01T07:23:58","date_gmt":"2016-05-31T23:23:58","guid":{"rendered":"http:\/\/people.utm.my\/murtadha\/2016\/06\/01\/mobile-ad-blocking-doubled-worldwide-last-year-thanks-in-part-to-alibaba\/"},"modified":"2016-06-01T07:23:58","modified_gmt":"2016-05-31T23:23:58","slug":"mobile-ad-blocking-doubled-worldwide-last-year-thanks-in-part-to-alibaba","status":"publish","type":"post","link":"https:\/\/people.utm.my\/murtadha\/2016\/06\/01\/mobile-ad-blocking-doubled-worldwide-last-year-thanks-in-part-to-alibaba\/","title":{"rendered":"Mobile ad blocking doubled worldwide last year &#8212; thanks in part to Alibaba"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"Https%3a%2f%2fblueprint-api-production.s3.amazonaws.com%2fuploads%2fcard%2fimage%2f102062%2fsouth_park\" src=\"http:\/\/i.amz.mshcdn.com\/RQj-sfnysHJn5EqraWaCQJAlZm8=\/575x323\/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F102062%2Fsouth_park.jpg\" \/><\/p>\n<div style=\"float: right;width: 50px\"><a href=\"http:\/\/twitter.com\/share?via=Mashable&amp;text=Mobile+ad+blocking+doubled+worldwide+last+year+%E2%80%94+thanks+in+part+to+Alibaba&amp;src=http%3A%2F%2Fmashable.com%2F2016%2F05%2F31%2Fmobile-ad-blocking-big-china-india%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial\" style=\"margin: 10px\"><img decoding=\"async\" alt=\"Feed-tw\" border=\"0\" src=\"http:\/\/a.amz.mshcdn.com\/assets\/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg\" \/><\/a><a href=\"http:\/\/www.facebook.com\/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F05%2F31%2Fmobile-ad-blocking-big-china-india%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&amp;src=sp\" style=\"margin: 10px\"><img decoding=\"async\" alt=\"Feed-fb\" border=\"0\" src=\"http:\/\/a.amz.mshcdn.com\/assets\/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg\" \/><\/a><\/div>\n<div>\n<p>Just more than one-fifth of the world&#8217;s smartphone users now have an ad blocker.<\/p>\n<p>For publishers and other websites that make their livelihoods off of online advertising, that&#8217;s perhaps the most disconcerting finding from a <a href=\"https:\/\/pagefair.com\/downloads\/2016\/05\/Adblocking-Goes-Mobile.pdf\">new report<\/a>\u00a0that offers no shortage of bleak news on the scope and spread of online ad blocking.<\/p>\n<div>\n<p>SEE ALSO: <a href=\"http:\/\/mashable.com\/2016\/05\/03\/eu-commission-ad-blockers\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Publishers using ad blocker blockers to be &#8216;named and shamed&#8217;<\/a><\/p>\n<\/div>\n<p><span style=\"line-height: 1.5\">The yearly study, sponsored by Adobe and anti-ad blocking startup PageFair, is one of the most widely cited measures of the global ad blocking phenomenon.<\/span><\/p>\n<p><span style=\"line-height: 1.5\">This year, the report charted the migration of ad-blocking tools from desktops to smartphones, where they have nearly doubled in popularity in the last year, according to its analysis.\u00a0<\/span> <a href=\"http:\/\/mashable.com\/2016\/05\/31\/mobile-ad-blocking-big-china-india\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Read more&#8230;<\/a><\/p>\n<\/div>\n<p>More about <a href=\"http:\/\/mashable.com\/category\/adobe\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Adobe<\/a>, <a href=\"http:\/\/mashable.com\/category\/alibaba\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Alibaba<\/a>, <a href=\"http:\/\/mashable.com\/category\/ad-blocking\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Ad Blocking<\/a>, <a href=\"http:\/\/mashable.com\/advertising\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Advertising<\/a>, and <a href=\"http:\/\/mashable.com\/business\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Business<\/a><\/p>\n<div>\n<a href='http:\/\/pubads.g.doubleclick.net\/gampad\/jump?iu=\/6692\/mash.to\/rss&amp;pos=atf&amp;tag=ad&amp;mtype=standard&amp;type=rss&amp;sz=300x250&amp;c=1464734378' target='_blank'><br \/>\n<img src='http:\/\/pubads.g.doubleclick.net\/gampad\/ad?iu=\/6692\/mash.to\/rss&amp;pos=atf&amp;tag=ad&amp;mtype=standard&amp;type=rss&amp;sz=300x250&amp;c=1464734378'><br \/>\n<\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Mashable\/~4\/3Yv7xpOnUL4\" height=\"1\" width=\"1\" alt=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just more than one-fifth of the world&#8217;s smartphone users now have an ad blocker. For publishers and other websites that make their livelihoods off of online advertising, that&#8217;s perhaps the most disconcerting finding from a new report\u00a0that offers no shortage &hellip; <a href=\"https:\/\/people.utm.my\/murtadha\/2016\/06\/01\/mobile-ad-blocking-doubled-worldwide-last-year-thanks-in-part-to-alibaba\/\">Read More<\/a><\/p>\n","protected":false},"author":115,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4069","post","type-post","status-publish","format-standard","hentry","category-other"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/4069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/comments?post=4069"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/4069\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/media?parent=4069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/categories?post=4069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/tags?post=4069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}