{"id":4176,"date":"2016-06-07T09:08:53","date_gmt":"2016-06-07T01:08:53","guid":{"rendered":"http:\/\/people.utm.my\/murtadha\/2016\/06\/07\/hp-uses-star-trek-universe-to-hype-its-next-gen-technologies-in-new-ad\/"},"modified":"2016-06-07T09:08:53","modified_gmt":"2016-06-07T01:08:53","slug":"hp-uses-star-trek-universe-to-hype-its-next-gen-technologies-in-new-ad","status":"publish","type":"post","link":"https:\/\/people.utm.my\/murtadha\/2016\/06\/07\/hp-uses-star-trek-universe-to-hype-its-next-gen-technologies-in-new-ad\/","title":{"rendered":"HP uses 'Star Trek' universe to hype its next-gen technologies in new ad"},"content":{"rendered":"

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Borrowing some of the science fiction cool from the Star Trek<\/i> franchise, Hewlett Packard Enterprise<\/a> has unveiled a new commercial that weaves future concept technologies into the imaginary world of Starfleet<\/p>\n

In the one-minute spot, we’re taken to an unnamed alien planet as a Star Trek<\/a> Starfleet Academy instructor guides a group of cadets to a location where a holographic display assists the instructor as he describes “the machine,” which is supposed to be a new way of computing.\u00a0<\/p>\n

I asked the company’s representatives if “the machine” is real and, if so, what, exactly, it is. I was given nothing concrete, only broad generalities about research into a new way of computing from Hewlett Packard Enterprise. So in that respect, until we hear more detail, “the machine” sounds more like a concept than a reality. Along those lines, several HP-branded concept technologies will also appear in the upcoming Star Trek Beyond<\/i> film.\u00a0<\/span> Read more…<\/a><\/p>\n<\/div>\n

More about Hp<\/a>, Hewlett Packard<\/a>, Star Trek<\/a>, and Tech<\/a>\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Borrowing some of the science fiction cool from the Star Trek franchise, Hewlett Packard Enterprise has unveiled a new commercial that weaves future concept technologies into the imaginary world of Starfleet In the one-minute spot, we’re taken to an unnamed … Read More<\/a><\/p>\n","protected":false},"author":115,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4176","post","type-post","status-publish","format-standard","hentry","category-other"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/4176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/comments?post=4176"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/4176\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/media?parent=4176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/categories?post=4176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/tags?post=4176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}