{"id":4252,"date":"2016-06-10T22:15:08","date_gmt":"2016-06-10T14:15:08","guid":{"rendered":"http:\/\/people.utm.my\/murtadha\/2016\/06\/10\/germanys-axel-springer-continues-u-s-spending-spree-drops-242-million-on-emarketer\/"},"modified":"2016-06-10T22:15:08","modified_gmt":"2016-06-10T14:15:08","slug":"germanys-axel-springer-continues-u-s-spending-spree-drops-242-million-on-emarketer","status":"publish","type":"post","link":"https:\/\/people.utm.my\/murtadha\/2016\/06\/10\/germanys-axel-springer-continues-u-s-spending-spree-drops-242-million-on-emarketer\/","title":{"rendered":"Germany's Axel Springer continues U.S. spending spree, drops $242 million on eMarketer"},"content":{"rendered":"

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Germany’s Axel Springer has acquired control of digital media analytics firm eMarketer for $242 million, adding another piece to its growing collection of U.S. assets.<\/p>\n

eMarketer, founded in 1996, has become one of the most-referenced analytics firms, tracking a variety of digital businesses, including media. The company claims more than 75,000 subscribers to its subscription product.\u00a0<\/p>\n

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SEE ALSO: Surprising sale of the Financial Times spurs witty responses<\/a><\/p>\n<\/div>\n

Axel Springer now controls 93% of the company.<\/p>\n

“The acquisition of eMarketer follows our strategy of expanding our U.S. activities and strengthening our paid models,” said\u00a0Mathias D\u00f6pfner, CEO of Axel Springer, in a press release. Read more…<\/a><\/p>\n<\/div>\n

More about Business<\/a>, Digital Media<\/a>, and Media<\/a>\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Germany’s Axel Springer has acquired control of digital media analytics firm eMarketer for $242 million, adding another piece to its growing collection of U.S. assets. eMarketer, founded in 1996, has become one of the most-referenced analytics firms, tracking a variety … Read More<\/a><\/p>\n","protected":false},"author":115,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4252","post","type-post","status-publish","format-standard","hentry","category-other"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/4252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/comments?post=4252"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/4252\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/media?parent=4252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/categories?post=4252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/tags?post=4252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}