{"id":4957,"date":"2016-07-19T09:36:04","date_gmt":"2016-07-19T01:36:04","guid":{"rendered":"http:\/\/people.utm.my\/murtadha\/2016\/07\/19\/snapchat-wants-to-show-you-ads-based-on-whats-in-your-images\/"},"modified":"2016-07-19T09:36:04","modified_gmt":"2016-07-19T01:36:04","slug":"snapchat-wants-to-show-you-ads-based-on-whats-in-your-images","status":"publish","type":"post","link":"https:\/\/people.utm.my\/murtadha\/2016\/07\/19\/snapchat-wants-to-show-you-ads-based-on-whats-in-your-images\/","title":{"rendered":"Snapchat wants to show you ads based on what&#039;s in your images"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"Https%3a%2f%2fblueprint-api-production.s3.amazonaws.com%2fuploads%2fcard%2fimage%2f148824%2fsnapchat-4\" src=\"http:\/\/i.amz.mshcdn.com\/mAU6hmx42fwoGVCXQTv5dEF2q4c=\/575x323\/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F148824%2Fsnapchat-4.jpg\" \/><\/p>\n<div style=\"float: right;width: 50px\"><a href=\"http:\/\/twitter.com\/share?via=Mashable&amp;text=Snapchat+wants+to+show+you+ads+based+on+what%27s+in+your+images&amp;url=http%3A%2F%2Fmashable.com%2F2016%2F07%2F18%2Fsnapchat-patent-advertising%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial\" style=\"margin: 10px\"><img decoding=\"async\" alt=\"Feed-tw\" border=\"0\" src=\"http:\/\/a.amz.mshcdn.com\/assets\/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg\" \/><\/a><a href=\"http:\/\/www.facebook.com\/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F07%2F18%2Fsnapchat-patent-advertising%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&amp;src=sp\" style=\"margin: 10px\"><img decoding=\"async\" alt=\"Feed-fb\" border=\"0\" src=\"http:\/\/a.amz.mshcdn.com\/assets\/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg\" \/><\/a><\/div>\n<div>\n<p>Snapping an image of a coffee mug? How about adding a filter with a Starbucks logo to really complete the picture?<\/p>\n<p>That sort of scenario may soon be possible on Snapchat, according to <a href=\"http:\/\/pdfaiw.uspto.gov\/.aiw?docid=20160203586&amp;SectionNum=1&amp;IDKey=317A753AF881&amp;HomeUrl=http:\/\/appft.uspto.gov\/netacgi\/nph-Parser?Sect1=PTO1%2526Sect2=HITOFF%2526d=PG01%2526p=1%2526u=\/netahtml\/PTO\/srchnum.html%2526r=1%2526f=G%2526l=50%2526s1=20160203586.PGNR.%2526OS=%2526RS=\">a patent application<\/a> the company filed in January of last year.\u00a0<\/p>\n<div>\n<p>SEE ALSO: <a href=\"http:\/\/mashable.com\/2016\/07\/05\/snapchat-after-parents\/\">Yes, your parents are on Snapchat, but that&#8217;s actually a good thing<\/a><\/p>\n<\/div>\n<p>The document, made public last week and first spotted by <a href=\"http:\/\/uk.businessinsider.com\/snapchat-files-object-recognition-based-photo-filter-patent-2016-7?r=US&amp;IR=T\"><em>Business Insider<\/em><\/a>, details the social network&#8217;s potential plans to offer special filters based on the objects its technology is able to recognize in a given image. \u00a0<\/p>\n<p>For instance, the company explains, a shot of the Empire State Building might trigger the option of a filter in which King Kong is hugging the tower, swatting at airplanes with a victim in hand. <a href=\"http:\/\/mashable.com\/2016\/07\/18\/snapchat-patent-advertising\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Read more&#8230;<\/a><\/p>\n<\/div>\n<p>More about <a href=\"http:\/\/mashable.com\/business\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Business<\/a>, <a href=\"http:\/\/mashable.com\/advertising\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Advertising<\/a>, and <a href=\"http:\/\/mashable.com\/category\/snapchat\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Snapchat<\/a><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Mashable\/~4\/uj5jQjMQ19s\" height=\"1\" width=\"1\" alt=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapping an image of a coffee mug? How about adding a filter with a Starbucks logo to really complete the picture? That sort of scenario may soon be possible on Snapchat, according to a patent application the company filed in &hellip; <a href=\"https:\/\/people.utm.my\/murtadha\/2016\/07\/19\/snapchat-wants-to-show-you-ads-based-on-whats-in-your-images\/\">Read More<\/a><\/p>\n","protected":false},"author":115,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[798,768,2379],"class_list":["post-4957","post","type-post","status-publish","format-standard","hentry","category-other","tag-advertising","tag-business","tag-snapchat"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/4957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/comments?post=4957"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/4957\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/media?parent=4957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/categories?post=4957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/tags?post=4957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}