{"id":907,"date":"2016-01-05T01:56:35","date_gmt":"2016-01-04T17:56:35","guid":{"rendered":"http:\/\/people.utm.my\/murtadha\/2016\/01\/05\/how-newyork-presbyterian-hospital-built-a-patient-first-marketing-strategy\/"},"modified":"2016-01-05T01:56:35","modified_gmt":"2016-01-04T17:56:35","slug":"how-newyork-presbyterian-hospital-built-a-patient-first-marketing-strategy","status":"publish","type":"post","link":"https:\/\/people.utm.my\/murtadha\/2016\/01\/05\/how-newyork-presbyterian-hospital-built-a-patient-first-marketing-strategy\/","title":{"rendered":"How NewYork-Presbyterian Hospital built a patient-first marketing strategy"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"Cmo_david\" src=\"http:\/\/rack.3.mshcdn.com\/media\/ZgkyMDE2LzAxLzA0LzI3L2Ntb19kYXZpZC42YWQ3MC5qcGcKcAl0aHVtYgk1NzV4MzIzIwplCWpwZw\/9a7501e2\/a09\/cmo_david.jpg\" \/><\/p>\n<div style=\"float: right;width: 50px\"><a href=\"http:\/\/twitter.com\/share?via=Mashable&amp;text=How+NewYork-Presbyterian+Hospital+built+a+patient-first+marketing+strategy&amp;src=http%3A%2F%2Fmashable.com%2F2016%2F01%2F04%2Fnew-york-presbyterian-hospital-cmo%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial\" style=\"margin: 10px\"><img decoding=\"async\" alt=\"Feed-tw\" border=\"0\" src=\"http:\/\/rack.1.mshcdn.com\/assets\/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg\" \/><\/a><a href=\"http:\/\/www.facebook.com\/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F01%2F04%2Fnew-york-presbyterian-hospital-cmo%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&amp;src=sp\" style=\"margin: 10px\"><img decoding=\"async\" alt=\"Feed-fb\" border=\"0\" src=\"http:\/\/rack.1.mshcdn.com\/assets\/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg\" \/><\/a><\/div>\n<p>Thanks to the Internet, we&#8217;re now able to instantly secure the information we need to make decisions in our lives. These can be mundane choices \u2014 like choosing a restaurant, or picking a gym to join to keep those New Year&#8217;s resolutions alive \u2014 or important determinations, like selecting a specific doctor or hospital to receive care from.<\/p>\n<p>Today, hospitals, many of which have dozens of centers, thousands of employees and many more patients, know that access to healthcare information is one of the most important services they can provide<\/p>\n<div>\n<p>See also: <a href=\"http:\/\/mashable.com\/2015\/10\/12\/cmo-detroit-pistons\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">What it&#8217;s like to be head marketer for the Detroit Pistons<\/a> <a href=\"http:\/\/mashable.com\/2016\/01\/04\/new-york-presbyterian-hospital-cmo\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Read more&#8230;<\/a><\/p>\n<\/div>\n<p>More about <a href=\"http:\/\/mashable.com\/marketing\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Marketing<\/a>, <a href=\"http:\/\/mashable.com\/category\/healthcare\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Healthcare<\/a>, <a href=\"http:\/\/mashable.com\/category\/hospital\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Hospital<\/a>, <a href=\"http:\/\/mashable.com\/category\/cmo\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Cmo<\/a>, and <a href=\"http:\/\/mashable.com\/business\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial\">Business<\/a><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Mashable\/~4\/3q76HO3vnEI\" height=\"1\" width=\"1\" alt=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to the Internet, we&#8217;re now able to instantly secure the information we need to make decisions in our lives. These can be mundane choices \u2014 like choosing a restaurant, or picking a gym to join to keep those New &hellip; <a href=\"https:\/\/people.utm.my\/murtadha\/2016\/01\/05\/how-newyork-presbyterian-hospital-built-a-patient-first-marketing-strategy\/\">Read More<\/a><\/p>\n","protected":false},"author":115,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[124,410,313,409,408,1],"tags":[],"class_list":["post-907","post","type-post","status-publish","format-standard","hentry","category-business","category-cmo","category-healthcare","category-hospital","category-marketing","category-other"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/comments?post=907"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/posts\/907\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/media?parent=907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/categories?post=907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/murtadha\/wp-json\/wp\/v2\/tags?post=907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}