Euphemism

Euphemism is a politically correct way of us saying the uncool stuff or inappropriate things that are demeaning to someone or something. In other words, using euphemism can also be called diplomatic correctness. We use the good words to replace or substitute the bad words. For instance, the word fat. Calling people fat is rude but using the word fat written at the back of a box of a cereal in listing the ingredients contained in the cereal is fine. This is because fat in this situation is scientific not teasing nor mocking in context.