{"id":596,"date":"2015-03-15T23:55:39","date_gmt":"2015-03-15T15:55:39","guid":{"rendered":"http:\/\/people.utm.my\/noorsidi\/?p=596"},"modified":"2015-03-16T12:12:54","modified_gmt":"2015-03-16T04:12:54","slug":"european-journal-of-marketing","status":"publish","type":"post","link":"https:\/\/people.utm.my\/noorsidi\/2015\/03\/15\/european-journal-of-marketing\/","title":{"rendered":"European Journal of Marketing"},"content":{"rendered":"<p>ISSN: 0263-4503<\/p>\n<p style=\"text-align: justify\">The <span class=\"single_highlight_class\">marketing<\/span> planning process is reviewed in two separate works. The first treats it as a \u201ccomposite\u201d model, comprehensively handled at both the strategic and the operational planning levels of management. The second emphasises the current lack of follow\u2010through by implementation of <span class=\"single_highlight_class\">marketing<\/span> strategies and plans and the consequent schism existing between researchers and practitioners.<\/p>\n<p>&nbsp;<\/p>\n<p>-see more at:\u00a0http:\/\/www.emeraldinsight.com\/loi\/mip<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ISSN: 0263-4503 The marketing planning process is reviewed in two separate works. The first treats it as a \u201ccomposite\u201d model, comprehensively handled at both the strategic and the operational planning levels of management. The second emphasises the current lack of follow\u2010through by implementation of marketing strategies and plans and the consequent schism existing between researchers &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/people.utm.my\/noorsidi\/2015\/03\/15\/european-journal-of-marketing\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;European Journal of Marketing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":18926,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-596","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/noorsidi\/wp-json\/wp\/v2\/posts\/596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/noorsidi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/noorsidi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/noorsidi\/wp-json\/wp\/v2\/users\/18926"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/noorsidi\/wp-json\/wp\/v2\/comments?post=596"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/noorsidi\/wp-json\/wp\/v2\/posts\/596\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/noorsidi\/wp-json\/wp\/v2\/media?parent=596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/noorsidi\/wp-json\/wp\/v2\/categories?post=596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/noorsidi\/wp-json\/wp\/v2\/tags?post=596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}