{"id":484,"date":"2016-05-21T19:08:00","date_gmt":"2016-05-21T11:08:00","guid":{"rendered":"http:\/\/people.utm.my\/normal\/?p=484"},"modified":"2016-05-21T19:11:45","modified_gmt":"2016-05-21T11:11:45","slug":"484","status":"publish","type":"post","link":"https:\/\/people.utm.my\/normal\/484\/","title":{"rendered":"Harvard Business School Case Study Workshop"},"content":{"rendered":"<p><a href=\"https:\/\/people.utm.my\/normal\/wp-content\/uploads\/sites\/478\/2016\/05\/photo-group-class-technobiz-hbs.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-485 aligncenter\" src=\"https:\/\/people.utm.my\/normal\/wp-content\/uploads\/sites\/478\/2016\/05\/photo-group-class-technobiz-hbs-300x225.jpg\" alt=\"photo group class technobiz hbs\" width=\"300\" height=\"225\" srcset=\"https:\/\/people.utm.my\/normal\/wp-content\/uploads\/sites\/478\/2016\/05\/photo-group-class-technobiz-hbs-300x225.jpg 300w, https:\/\/people.utm.my\/normal\/wp-content\/uploads\/sites\/478\/2016\/05\/photo-group-class-technobiz-hbs-768x575.jpg 768w, https:\/\/people.utm.my\/normal\/wp-content\/uploads\/sites\/478\/2016\/05\/photo-group-class-technobiz-hbs.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: center\"><strong>AIRASIA: FLYING LOW-COST WITH HIGH HOPE<\/strong><\/p>\n<p style=\"text-align: center\"><em>&#8220;AirAsia started out as a Malaysian government-controlled, full-service regional airline that<\/em><br \/>\n<em>offered slightly lower fares than its number-one competitor, Malaysia Airlines (\u201cMAS\u201d). In<\/em><br \/>\n<em>December 2001, private entrepreneur Tony Fernandes took over the debt-ridden airline for the<\/em><br \/>\n<em>symbolic sum of US$0.26. Despite the air-travel downturn following the 11 September 2001<\/em><br \/>\n<em>terrorist attacks, Fernandes believed that the timing for entering the airline market was just<\/em><br \/>\n<em>right, as aircraft leasing costs had dropped sharply and experienced staff were readily<\/em><br \/>\n<em>available due to airline layoffs.&#8221;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AIRASIA: FLYING LOW-COST WITH HIGH HOPE &#8220;AirAsia started out as a Malaysian government-controlled, full-service regional airline that offered slightly lower fares than its number-one competitor, Malaysia Airlines (\u201cMAS\u201d). In December 2001, private entrepreneur Tony Fernandes took over the debt-ridden airline for the symbolic sum of US$0.26. Despite the air-travel downturn following the 11 September 2001 [&hellip;]<\/p>\n","protected":false},"author":549,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-484","post","type-post","status-publish","format-standard","hentry","category-teaching-material","entry"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/normal\/wp-json\/wp\/v2\/posts\/484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/normal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/normal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/normal\/wp-json\/wp\/v2\/users\/549"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/normal\/wp-json\/wp\/v2\/comments?post=484"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/normal\/wp-json\/wp\/v2\/posts\/484\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/normal\/wp-json\/wp\/v2\/media?parent=484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/normal\/wp-json\/wp\/v2\/categories?post=484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/normal\/wp-json\/wp\/v2\/tags?post=484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}