{"id":27627,"date":"2018-12-05T10:47:31","date_gmt":"2018-12-05T02:47:31","guid":{"rendered":"http:\/\/people.utm.my\/nurazaliah\/?p=27627"},"modified":"2018-12-27T10:48:35","modified_gmt":"2018-12-27T02:48:35","slug":"turn-up-the-results-6-easy-ways-to-boost-your-web-presence","status":"publish","type":"post","link":"https:\/\/people.utm.my\/nurazaliah\/2018\/12\/05\/turn-up-the-results-6-easy-ways-to-boost-your-web-presence\/","title":{"rendered":"Turn Up the Results: 6 Easy Ways to Boost Your Web Presence"},"content":{"rendered":"<p><strong>Get More Out of Your Website<\/strong><\/p>\n<p><strong>1. Give website visitors the information they need.<\/strong><\/p>\n<p>Did you know that\u00a0<a id=\"link-316\" href=\"http:\/\/www.onlinemarketinginstitute.org\/blog\/2013\/05\/importance-website-usability\/\">50 percent of potential sales<\/a>\u00a0are lost because consumers can\u2019t find the information they\u2019re looking for on a business\u2019 website? And while clean and simple websites can be lovely to look at, they need to be balanced with the right amount of information about your business. Too little information will likely drive website visitors to your competitors\u2019 websites.<\/p>\n<p><a id=\"link-317\" href=\"http:\/\/blog.reachlocal.com\/10-essentials-every-small-business-website-needs\">Boost your website\u2019s appeal<\/a>\u00a0so it gets you more leads and customers by adding the information visitors want (and need) to see, including:<\/p>\n<ul>\n<li>Business phone number at the top of each page of your website with a clear call-to-action<\/li>\n<li>A clearly stated value proposition<\/li>\n<li>Your location or service area along with a map<\/li>\n<li>Days and hours of operation<\/li>\n<li>Product and service details<\/li>\n<li>Pricing information<\/li>\n<\/ul>\n<p><strong>2. Give website visitors additional ways to reach you.<\/strong><\/p>\n<p>Some prospects visiting your website might not be able to call you to take the next step in their sales journey. But providing additional ways for them to contact you can help you from losing them altogether. Adding your email address, a contact form (also called \u201cweb form\u201d) and\u00a0<a id=\"link-318\" href=\"http:\/\/www.reachlocal.com\/live-chat\">live chat<\/a>\u00a0to your website are three options to consider. They\u2019ll help your prospects contact you while giving you additional ways to collect their contact information for immediate follow-up.<\/p>\n<p><strong>Get More Out of Your Social Media Marketing<\/strong><\/p>\n<p><strong>3. Respond to social media comments.<\/strong><\/p>\n<p>A quick and easy way to get the most out of your social media pages is to set time aside each day to monitor and respond to any posts and comments by your\u00a0<a id=\"link-319\" href=\"http:\/\/blog.reachlocal.com\/7-popular-types-of-social-media-fans-infographic\">fans and followers<\/a>. This can range from thanking new followers to addressing and rectifying any customer service\u00a0<a id=\"link-320\" href=\"http:\/\/blog.reachlocal.com\/save-your-business-from-complaints\">complaints<\/a>. (If a complaint requires a lengthy discussion, let the person know that you\u2019d like to take the conversation offline. Then ask them to send their contact information to you in a private message so you can follow up.) Consistently engaging with your fans and followers demonstrates great customer service on your part. It also helps you to rectify any customer service problems before they escalate \u2014 a win for both sides!<\/p>\n<p><strong>4.\u00a0<\/strong><strong>Update your business information on social profiles.<\/strong><\/p>\n<p>Any time your company goes through a major change, you should\u00a0<a id=\"link-321\" href=\"http:\/\/blog.reachlocal.com\/7-day-social-media-makeover\">update your social media<\/a>\u00a0pages. For instance, if you\u2019ve moved to a new address, opened additional locations, or changed phone numbers or your website URL, make sure you take the time to update the information on your pages. The last thing you want to do is give your visitors and fans outdated information, especially if it means missing a lead because they couldn\u2019t get in touch with you. If people searching for you find your social pages in search results, you\u2019ll want that information to be accurate.<\/p>\n<p><strong>Get More Out of Your Local Listings<\/strong><\/p>\n<p><strong>5. Claim your local listings.<\/strong><\/p>\n<p>Claiming your company page on\u00a0<a id=\"link-322\" href=\"http:\/\/blog.reachlocal.com\/local-listings-101-why-they-matter-to-your-business\">local business directories<\/a>\u00a0like Google+ Local, Bing Places for Business, CitySearch, and others is a great way to boost your online presence. Doing so provides online searchers with the helpful information they\u2019re looking for about your business, such as your physical address, phone number, and website URL. These directories can also help improve your offsite SEO because search engines often populate high-ranking search results with business listings. And when people see your business listings in their search results, they\u2019re more likely to visit your website.<\/p>\n<p>With dozens of online business directories available, claiming and optimizing each listing can be time consuming for any business owner. If you\u2019re thinking of listing your business on these online directories but don\u2019t have time, consider\u00a0<a id=\"link-323\" href=\"http:\/\/www.revmylistings.com\/index.html\">using a service<\/a>\u00a0to help you.<\/p>\n<p><strong>6. Update your business information as needed.<\/strong><\/p>\n<p>Just like with your social media pages, your business listings should be revised any time you move, change phone numbers, or add additional company locations. The last thing you want is for people looking up your business information to read outdated information.<\/p>\n<p>Getting more from your web presence doesn\u2019t have to be time-consuming or expensive. Just put these six tips into action and you\u2019ll be on your way to getting better results from your website, social media, and business listings.<\/p>\n<p>&nbsp;<\/p>\n<p>from\u00a0https:\/\/blog.reachlocal.com\/turn-up-the-results-6-easy-ways-to-boost-your-web-presence<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get More Out of Your Website 1. Give website visitors the information they need. Did you know that\u00a050 percent of potential sales\u00a0are lost because consumers can\u2019t find the information they\u2019re looking for on a business\u2019 website? And while clean and simple websites can be lovely to look at, they need to be balanced with the [&hellip;]<\/p>\n","protected":false},"author":6541,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,76,27],"tags":[93,94,43],"class_list":["post-27627","post","type-post","status-publish","format-standard","hentry","category-howto","category-social","category-website","tag-seo","tag-tips","tag-webometrics"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/people.utm.my\/nurazaliah\/wp-json\/wp\/v2\/posts\/27627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/nurazaliah\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/nurazaliah\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/nurazaliah\/wp-json\/wp\/v2\/users\/6541"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/nurazaliah\/wp-json\/wp\/v2\/comments?post=27627"}],"version-history":[{"count":1,"href":"https:\/\/people.utm.my\/nurazaliah\/wp-json\/wp\/v2\/posts\/27627\/revisions"}],"predecessor-version":[{"id":27628,"href":"https:\/\/people.utm.my\/nurazaliah\/wp-json\/wp\/v2\/posts\/27627\/revisions\/27628"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/nurazaliah\/wp-json\/wp\/v2\/media?parent=27627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/nurazaliah\/wp-json\/wp\/v2\/categories?post=27627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/nurazaliah\/wp-json\/wp\/v2\/tags?post=27627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}