Books and Book Chapters

Research Book

  1. Nurul Aida Abu Bakar, Ong Choon Hee (2021). An Action Research of Retaining Sales Personnel in a Financial Institution. India – United Kingdom: Book Publisher International. ISBN 978-93—91882-40-2 (Print), ISBN 978-93-91882-10-5 (eBook). https://www.bookpi.org/bookstore/product/an-action-research-of-retaining-sales-personnel-in-a-financial-institution/

Edited Book

  1. Towards Industry Excellence, edited by Nomahaza Mahadi and Ong Choon Hee (2017). UTM Press. ISBN 978-983-52-1444-8.

Book Chapters

  1. Ruzilla Ibrahim, Adriana Mohd Rizal, Ong Choon Hee, Maizaitulaidawati Md Husin, Zarina Abdul Salam (2018). Instructor’s Guide: Sweet Temptation – A Chunky Bite Story. In Farzana Quoquab, Jihad Mohammad, Maizaitulaidawati Md Husin, Arif Hasan (Eds.) Instructor’s Guide: A Handbook of Malaysian Cases: Contemporary Issues in Marketing and Management. Singapore: Partridge Publishing. ISBN: 978-1-5437-4321-0. https://www.amazon.com/InstructorS-Guide-Malaysian-Contemporary-Management-ebook/dp/B079KHBHRN
  2. Ong Choon Hee, Adriana Mohd Rizal, Siti Zainab Zainol, Ng Kang Chian (2017). Knowledge Management and Technological Innovation in the Manufacturing Industry in Malaysia. In Nomahaza Mahadi & Ong Choon Hee (Eds.) Towards Industry Excellence (pp. 55-72). Malaysia: UTM Press. ISBN: 978-983-52-1444-8.
  3. Adriana Mohd Rizal, Nomahaza Mahadi, Ong Choon Hee, Zarina Abdul Salam (2016). Malaysia as Study Destination: Understanding International Students Market. In Rosillah Jamil & Rosmini Omar (Eds.) Emerging Malaysia: Industrial and Organizational Challenges (pp. 108-131). Singapore: Barnes & Noble. ISBN: 978-1-4828-8107-3. https://www.barnesandnoble.com/w/emerging-malaysia-rossilah-jamil/1125015997
  4. Ruzilla Ibrahim, Adriana Mohd Rizal, Ong Choon Hee, Maizaitulaidawati Md Husin, Zarina Abdul Salam (2016). Sweet Temptation – A Chunky Bite Story. In Farzana Quoquab, Jihad Mohammad, Maizaitulaidawati Md Husin, Arif Hasan (Eds.) A Handbook of Malaysian Cases: Contemporary Issues in Marketing and Management. Singapore: Partridge Publishing. ISBN: 978-1-4828-8134-9. https://www.barnesandnoble.com/w/a-handbook-of-malaysian-cases-farzana-quoquab/1125148363
  5. Ong Choon Hee, Gan Jasmine, Tan Owee Kowang, Lim Lee Ping (2021). A Conceptual Analysis of Customer Purchase Decision among Property Purchasers in Malaysia. In Babita Labh Kayastha (Ed.) Recent Trends in Humanities and Social Sciences (Volume 10) (pp. 27-36). New Delhi: AkiNik Publications. ISBN: 978-93-90846-56-6. https://www.akinik.com/products/1195/recent-trends-in-humanities-and-social-sciences
  6. Nurul Aida Binti Abu Bakar, Ong Choon Hee, James Tee (2021). To Retain Sales Personnel in a Malaysian Financial Institution. In Babita Labh Kayastha (Ed.) Recent Trends in Humanities and Social Sciences (Volume 10) (pp. 97-106). New Delhi: AkiNik Publications. ISBN: 978-93-90846-56-6. https://www.akinik.com/products/1195/recent-trends-in-humanities-and-social-sciences
  7. Ong Choon Hee, Supamah Krishnan, Maizaitulaidawati Md Husin and Adriana Mohd Rizal (2021). What Matters Most To The Implementation of Management Information System: Human or System Factors? In Maizaitulaidawati Md Husin, Haliyana Khalid, Shathees Baskaran, Nomahaza Mahadi (Eds.) A Handbook of ASEAN Business Cases: Emerging Issues in Business and Management (pp. 1-11). Singapore: Partridge Publishing. ISBN: 978-1-5437-6703-2 (Print), ISBN: 978-1-5437-6704-9 (eBook). https://www.barnesandnoble.com/w/a-handbook-of-asean-business-cases-maizaitulaidawati-husin-md/1140365437
  8. Maizaitulaidawati Md Husin. Ong Choon Hee and Adriana Mohd Rizal (2021). Online Fraud is Now Rife: The Case of Mercu Suria Bank Berhad. In Maizaitulaidawati Md Husin, Haliyana Khalid, Shathees Baskaran, Nomahaza Mahadi (Eds.) A Handbook of ASEAN Business Cases: Emerging Issues in Business and Management (pp. 12-18). Singapore: Partridge Publishing. ISBN: 978-1-5437-6703-2 (Print), ISBN: 978-1-5437-6704-9 (eBook). https://www.barnesandnoble.com/w/a-handbook-of-asean-business-cases-maizaitulaidawati-husin-md/1140365437
  9. Adriana Mohd Rizal, Nomahaza Mahadi, Ong Choon Hee and Suzilawati Kamarudin (2021). Ayub Seafood Bangi: Which Way to Go? In Maizaitulaidawati Md Husin, Haliyana Khalid, Shathees Baskaran, Nomahaza Mahadi (Eds.) A Handbook of ASEAN Business Cases: Emerging Issues in Business and Management (pp. 56-83). Singapore: Partridge Publishing. ISBN: 978-1-5437-6703-2 (Print), ISBN: 978-1-5437-6704-9 (eBook). https://www.barnesandnoble.com/w/a-handbook-of-asean-business-cases-maizaitulaidawati-husin-md/1140365437
  10. Ong Choon Hee, Supamah Krishnan, Maizaitulaidawati Md Husin and Adriana Mohd Rizal (2022). What Matters Most To The Implementation of Management Information System: Human or System Factors? In Shathees Baskaran, Nomahaza Mahadi, Maizaitulaidawati Md Husin, Haliyana Khalid  (Eds.) A Handbook of ASEAN Business Case Teaching Notes: Emerging Issues in Business and Management (pp. 1-8). Singapore: Partridge Publishing. ISBN: 978-1-5437-6978-4 (Print), ISBN: 978-1-5437-6979-1 (eBook). https://www.amazon.com/HANDBOOK-ASEAN-BUSINESS-TEACHING-NOTES/dp/1543769780
  11. Maizaitulaidawati Md Husin. Ong Choon Hee and Adriana Mohd Rizal (2022). Online Fraud is Now Rife: The Case of Mercu Suria Bank Berhad. In Shathees Baskaran, Nomahaza Mahadi, Maizaitulaidawati Md Husin, Haliyana Khalid (Eds.) A Handbook of ASEAN Business Case Teaching Notes: Emerging Issues in Business and Management (pp. 9-15). Singapore: Partridge Publishing. ISBN: 978-1-5437-6978-4 (Print), ISBN: 978-1-5437-6979-1 (eBook). https://www.amazon.com/HANDBOOK-ASEAN-BUSINESS-TEACHING-NOTES/dp/1543769780
  12. Adriana Mohd Rizal, Nomahaza Mahadi, Ong Choon Hee and Suzilawati Kamarudin (2022). Ayub Seafood Bangi: Which Way to Go? In Shathees Baskaran, Nomahaza Mahadi, Maizaitulaidawati Md Husin, Haliyana Khalid (Eds.) A Handbook of ASEAN Business Case Teaching Notes: Emerging Issues in Business and Management (pp. 49-72). Singapore: Partridge Publishing. ISBN: 978-1-5437-6978-4 (Print), ISBN: 978-1-5437-6979-1 (eBook). https://www.amazon.com/HANDBOOK-ASEAN-BUSINESS-TEACHING-NOTES/dp/1543769780
  13. Yeo Hui Ying, Ong Choon Hee (2022). Thought Leadership: The Way Forward for the Malaysian Service Industry. In Maria-Dolores Guillamon (Ed.) Current Aspects in Business, Economics and Finance (pp. 53-60). India – United Kingdom: Book Publisher International. ISBN: 978-93-5547-517-6 (Print), ISBN: 978-93-5547-524-4 (eBook). https://www.bookpi.org/bookstore/product/current-aspects-in-business-economics-and-finance-vol-1/