Journal Papers

Web of Science (Q1-Q4) Journals

  1. Ming, L.C., Ping, L.L. and Hee, O.C. (2025). Factors influencing intention to purchase electric vehicles in Malaysia, Middle East Journal of Management, 12(1): 46–62. [WOS, Q3, IF: 1.2]
  2. Yeo Hui Ying and Ong Choon Hee (2024). Industry 4.0 competencies and sustainable manufacturing performance in the context of manufacturing SMEs: A systematic literature review. Sage Open, Vol. 14(3): 1-19. [WOS, Q1, IF: 2.0 and SCOPUS] https://doi.org/10.1177/21582440241271263
  3. Yau Eng Teong, Lim Lee Ping, Ong Choon Hee (2024). Linking quality, cost, competitive intensity and types of industry to the implementation of new marketing strategy in the Malaysia engineering industry. Middle East Journal of Management, Vol. 11(5): 496–519. [WOS, Q3, IF: 1.2] http://dx.doi.org/10.1504/MEJM.2024.140849
  4. Wong Pit Yin, Tan Owee Kowang, Goh Chin Fei, Ong Choon Hee, Lim Kim Yew (2024). Prioritizing actions for improving the social economic wellbeing in Malaysia based on quality function deployment methods. ASR: CMU Journal of Social Sciences and Humanities, Vol. 11(2): 1-16. [WOS, Q4, IF: 0.1] https://doi.org/10.12982/CMUJASR.2024.013
  5. Puong Koh Hii, Chin Fei Goh, Owee Kowang Tan, Rasli Amran, Choon Hee Ong (2023). An information success model for e-learning post adoption using the fuzzy analytic network process. Education and Information Technologies, Vol. 28(8): 10731-10752. [WOS, Q1, IF: 5.5 and SCOPUS] http://dx.doi.org/10.1007/s10639-023-11621-y
  6. Tan Owee Kowang, Nabila Mohd Hamel, Ong Choon Hee, Goh Chin Fei, Amran Rasli (2022). Lean R&D practices and its impact on organizational performance: Evidence from R&D-based manufacturers in Malaysia. Journal of Manufacturing Technology Management, Vol. 33(5): 934-961. [WOS, Q1, IF: 8.144 and SCOPUS] http://dx.doi.org/10.1108/JMTM-10-2021-0397
  7. Ong Choon Hee, Koo You Ying, Tan Owee Kowang, Goh Chin Fei (2021). Does rational culture matter in the relationship between lean manufacturing practices and operational productivity? Journal of Manufacturing Technology Management, Vol. 32(5): 994-1015. [WOS, Q1, IF: 7.547 and SCOPUS] http://dx.doi.org/10.1108/JMTM-09-2020-0345
  8. Ong Choon Hee and Taufik Bahar (2019). Factors influencing project management effectiveness in the Malaysian local councils. International Journal of Managing Projects in Business, Vol. 12(4): 1146-1164. [WOS, Q3, IF: 1.600 and SCOPUS] http://dx.doi.org/10.1108/IJMPB-09-2018-0200

Web of Science / SCOPUS

  1. Lim Kim Yew, Tan Owee Kowang, Muhammad Isfan Haris, Ong Choon Hee, Phung Thai Minh Trang, Phatthararuethai Kenikasahmanworakhun (2024). Development Of Customer Requirements and Design Criteria of Hijab via Quality Function Deployment Among Female Muslim Students in the Faculty of Management at Universiti Teknologi Malaysia. International Journal of Religion, Vol. 5(11): 5745-5752. [SCOPUS] https://doi.org/10.61707/x5nygb28
  2. Lim Lee Ping, Ong Choon Hee, Tan Owee Kowang, Chi-Hua Wu (2024). The relationship between leisure activities and mental health disorders among higher education students in Malaysia. International Journal of Evaluation and Research in Education, Vol. 13(3): 1293-1300. [SCOPUS] http://dx.doi.org/10.11591/ijere.v13i3.27696
  3. Lim Lee Ping, Ong Choon Hee, Tan Owee Kowang, Chi-Hua Wu (2024). Factors influencing employee retention of academic home tutors in a private school. International Journal of Evaluation and Research in Education, Vol. 13(2): 869-875. [SCOPUS] http://dx.doi.org/10.11591/ijere.v13i2.26998
  4. Lim Lee Ping, Ong Choon Hee, Tan Owee Kowang, Chi-Hua Wu (2024). Personality traits and job performance among academic staff in a private academic institution. International Journal of Evaluation and Research in Education, Vol. 13(2): 852-859. [SCOPUS] http://dx.doi.org/10.11591/ijere.v13i2.26898
  5. Redzuan Ab Hamid, Ong Choon Hee (2024). An empirical study of work-related stress and burnout among nurses. Middle East Journal of Management. Vol. 11(1): 87-105. [WOS]  https://doi.org/10.1504/MEJM.2024.135141
  6. Law Poh Leng, Ong Choon Hee, Tan Owee Kowang (2022). Key factors leading to employee turnover intention in construction companies in Malaysia. Middle East Journal of Management, Vol. 9(5): 555-573. [WOS] https://doi.org/10.1504/MEJM.2022.125298
  7. Lee Sok Yan, Ong Choon Hee (2022). The consumer purchase decisions of smartphones: Empirical evidence from Malaysia. Middle East Journal of Management, Vol. 9(3): 247-264. [WOS] https://doi.org/10.1504/MEJM.2022.122563
  8. Chew Si Chyi, Ong Choon Hee (2022). Linking service quality, guest satisfaction and length of stay to e-WOM: A study in the hotel industry in Singapore. Middle East Journal of Management, Vol. 9(1): 44-63. [WOS] https://doi.org/10.1504/MEJM.2022.119360
  9. Tan Owee Kowang, Lim Kim Yew, How Wen Yen, Ong Choon Hee, Goh Chin Fei, Amran Rasli, Choi Sang Long (2022). Relationship between teaching quality factors and employability among Technology Management students. International Journal of Evaluation and Research in Education, Vol. 11(3): 1154-1161. [SCOPUS] http://dx.doi.org/10.11591/ijere.v11i3.21836
  10. Tan Owee Kowang, Lim Peidi, Lim Kim Yew, Ong Choon Hee, Goh Chin Fei, Baharudin Kadir (2022). Critical success factors for Lean Six Sigma in business school: A view from the lecturers. International Journal of Evaluation and Research in Education, Vol. 11(1): 280-289. [SCOPUS] http://dx.doi.org/10.11591/ijere.v11i1.21813
  11. Zurina Patrick, Ong Choon Hee (2021). Affiliate marketing in SMEs: The moderating effect of developmental culture. Pertanika Journal of Social Sciences & Humanities, Vol. 29(2): 1249-1271. [WOS and SCOPUS] http://dx.doi.org/10.47836/pjssh.29.2.27
  12. Ong Choon Hee, Tan Koh Lin (2021). Consumer perceived value of organic vegetables: Does ethnic group matter? Pertanika Journal of Social Sciences & Humanities, Vol. 29(1): 367-388. [WOS and SCOPUS] http://dx.doi.org/10.47836/pjssh.29.1.21
  13. Wong Quin Seng, Ong Choon Hee (2021). What matters most to work engagement in the R&D context? Leadership styles or organizational learning? International Journal of Work Organisation and Emotion, Vol. 12(2): 170-187. [SCOPUS] https://doi.org/10.1504/IJWOE.2021.117679
  14. Leong Choi Meng, Goh Chin Fei, Fadillah Ismail, Tan Owee Kowang, Ong Choon Hee (2021). E-learning satisfaction: investigating gender differences. International Journal of Electronic Commerce Studies, Vol. 12(1): 1-28. [SCOPUS] http://dx.doi.org/10.7903/ijecs.1774
  15. Tan Owee Kowang, Siti Zulaiha Binti Abdulah Apandi, Ong Choon Hee, Goh Chin Fei, Mohd Saiful Izwaan Saadon, Mohamad Rosni Othman (2021). Undergraduates’ entrepreneurial intention: Holistic determinants matter. International Journal of Evaluation and Research in Education, Vol. 10(1): 57-64. [SCOPUS] http://dx.doi.org/10.11591/ijere.v10i1.20733
  16. Ong Choon Hee, Koo Nyuk Ying, Tan Owee Kowang, Lim Lee Ping (2020). What influence urbanites’ mobile payment adoption? The moderating roles of demographic divides. Pertanika Journal of Social Sciences & Humanities, Vol. 28(4): 3253-3276. [WOS and SCOPUS] http://dx.doi.org/10.47836/pjssh.28.4.42
  17. Norshamsiah Ibrahim, Adriana Mohd Rizal, Ong Choon Hee, Shathees Baskaran, Musli Sahimi (2020), Resource allocation between exploration and exploitation strategies: a case study of a Malaysian SME family firm. International Journal of Entrepreneurial Venturing, Vol. 12(4): 355-375. [WOS and SCOPUS] https://doi.org/10.1504/IJEV.2020.109595
  18. Ong Choon Hee, Chong Hui Shi, Tan Owee Kowang, Goh Chin Fei, Lim Lee Ping (2020). Factors influencing job satisfaction among academic staffs. International Journal of Evaluation and Research in Education, Vol. 9(2): 297-303. [SCOPUS] http://dx.doi.org/10.11591/ijere.v9i2.20509
  19. Tan Owee Kowang, Mohamed Fawzy bin Bakry, Ong Choon Hee, Goh Chin Fei, Lim Kim Yew, Mohd Saiful Izwaan bin Saadon, Choi Sang Long (2020). Industry 4.0 competencies among lecturers of higher learning institution in Malaysia. International Journal of Evaluation and Research in Education, Vol. 9(2): 315-322. [SCOPUS] http://dx.doi.org/10.11591/ijere.v9i2.20520
  20. Chin Fei Goh, Fadillah Ismail, Choi Meng Leong, Owee Kowang Tan, Ong Choon Hee (2019). A Case Study of Management Control Systems in Two Japanese Overseas R&D Organizations. Pertanika Journal of Social Sciences & Humanities, Vol. 27(4): 2753-2777. [WOS and SCOPUS] http://www.pertanika.upm.edu.my/pjssh/browse/regular-issue?article=JSSH-1787-2017
  21. Ong Choon Hee, Chan Jun Boon, Tan Owee Kowang, Maizaitulaidawati Md Husin, Lim Lee Ping (2019). Factors Influencing Retail Investor Behavior in Making Investment Decision: A Case of Bursa Malaysia. Test Engineering & Management, Vol. 81: 5929-5934. [SCOPUS] http://www.testmagzine.biz/index.php/testmagzine/article/view/842
  22. Ong Choon Hee, Lim Lee Ping, Adriana Mohd Rizal, Tan Owee Kowang, Goh Chin Fei (2019). Exploring lifelong learning outcomes among adult learners via goal orientation and information literacy self-efficacy. International Journal of Evaluation and Research in Education, Vol. 8(4): 616-623. [SCOPUS] http://dx.doi.org/10.11591/ijere.v8i4.20304
  23. Tan Owee Kowang, Lim Kim Yew, Ong Choon Hee, Goh Chin Fei, Choi Sang Long (2019). A Novel New Product Development Hybrid Framework. International Journal of Innovation, Creativity and Change, Vol. 8(6): 254-264. [SCOPUS] https://www.ijicc.net/images/vol8iss6/8619_Kowang_2019_E_R.pdf
  24. Ong Choon Hee, Yeo Hui Ying, Tan Owee Kowang, Adriana Mohd Rizal, Lim Lee Ping (2019). Succession Management Practices and Employee Retention In The Property Industry: Evidence From Malaysia. International Journal of Scientific & Technology Research, Vol. 8(10): 1409-1412. [SCOPUS] https://www.ijstr.org/final-print/oct2019/Succession-Management-Practices-And-Employee-Retention-In-The-Property-Industry-Evidence-From-Malaysia-.pdf
  25. Misliyana Misnan, Ong Choon Hee and Adriana Mohd Rizal (2018). Foreign Consumers Purchasing Intention towards Halal Product in Malaysia. International Journal of Engineering & Technology, Vol. 7(4.28): 299-304. [SCOPUS] http://dx.doi.org/10.14419/ijet.v7i4.28.22600
  26. Ong Choon Hee, Ruzilla Ibrahim, Tan Owee Kowang, Goh Chin Fei (2018). Employee engagement as a mediator between transformational leadership and employee performance. Asian Journal of Scientific Research, Vol. 11(3): 441-448. [SCOPUS] http://dx.doi.org/10.3923/ajsr.2018.441.448
  27. Tan Owee Kowang, Goh Chin Fei, Amran Md Rasli, Ong Choon Hee (2017). Development of supplier evaluation and selection framework based on theory of constraint. Advanced Science Letters. Vol. 23(9): 8184-8186. [SCOPUS] http://dx.doi.org/10.1166/asl.2017.9858
  28. Ong Choon Hee, Noor Hayati Kamaludin, Lim Lee Ping (2016). Motivation and job performance among nurses in the health tourism hospital in Malaysia. International Review of Management and Marketing. Vol. 6(4): 668-672.[SCOPUS] https://www.econjournals.com/index.php/irmm/article/view/2709/pdf
  29. Ong Choon Hee, Teo Yin Cheng, Chang Chun Yaw, Wong Vee Gee, Siti Maryam Kamaludin, Jasveena R. Prabhagaran (2016). The influence of human resource practices on career satisfaction: Evidence from Malaysia. International Review of Management and Marketing. Vol. 6(3): 517-521. [SCOPUS] https://www.econjournals.com/index.php/irmm/article/view/2522/pdf
  30. Lim Lee Ping, Ungku Norulkamar Ungku Ahmad and Ong Choon Hee (2016). Personality traits and customer-oriented behaviour of the Malaysian Nurses. International Business Management. Vol. 10(13): 2579-2584. [SCOPUS] https://www.researchgate.net/publication/309114543_Personality_traits_and_customer-oriented_behavior_of_the_Malaysian_nurses
  31. Lim Lee Ping, Ungku Norulkamar Ungku Ahmad and Ong Choon Hee (2016). The moderating effect of affective commitment on the relationship between personality traits and customer-oriented behaviour. Information Journal. Vol. 19(8A): 3063-3068. [SCOPUS] https://www.researchgate.net/publication/310447023_The_moderating_effects_of_affective_commitment_on_the_relationship_between_personality_traits_and_customer-oriented_behavior
  32. Choi Sang Long, Tan Owee Kwang, Thoo Ai Chin and Ong Choon Hee (2016). Improving organizational performance through training function: A review. International Business Management. Vol. 10(4): 475-478. [SCOPUS] http://dx.doi.org/10.3923/ibm.2016.475.478

Excellence in Research for Australia (ERA)

  1. Ji Dingge, Ong Choon Hee (2024). Brand Image and Consumer Perceived Values on Purchase Intention of Organic Food: A Conceptual Study. Business and Economic Research, Vol. 14(3): 16-26. https://doi.org/10.5296/ber.v14i3.22071
  2. Ji Dingge, Ong Choon Hee (2024). The Moderating Role of Conformity on Purchase Intention of Organic Food: A Conceptual Paper Using Stimulus-Organism-Response Model. Business Management and Strategy, Vol. 15(2): 32-44. https://doi.org/10.5296/bms.v15i2.22056
  3. Lim Lee Ping, Ong Choon Hee, Teo Poh Chuin, Theresa Ho Char Fei (2024). Online Purchase Intention of Digital Products among University Students. Business Management and Strategy, Vol. 15(1): 241-255. http://dx.doi.org/10.5296/bms.v15i1.21869
  4. Yu Yang, Ong Choon Hee (2023). Determinants of Work Engagement Among Doctors in Public Hospitals in China: A Conceptual Study. Business Management and Strategy, Vol. 14(2): 208-219. http://dx.doi.org/10.5296/bms.v14i2.21347
  5. Shi She, Ong Choon Hee (2023). Determinants and Consequence on Perception of New Energy Vehicles: A Conceptual Study. International Journal of Academic Research in Business and Social Sciences, Vol. 13(7): 874–885. http://dx.doi.org/10.6007/IJARBSS/v13-i7/17086
  6. Tan Bee Wen, Ong Choon Hee, Tan Owee Kowang, Theresa Ho Char Fei, Teo Poh Chuin, Chi-Hua Wu (2023). An Empirical Study of Leadership Styles and Employee Job Performance in the Malaysian Private Industry. International Journal of Academic Research in Business and Social Sciences, Vol. 13(3): 200–207. https://doi.org/10.6007/ijarbss/v13-i3/16453
  7. Lim Lee Ling, Ong Choon Hee, Tan Owee Kowang, Theresa Ho Char Fei, Teo Poh Chuin, Zurina Patrick, Chi-Hua Wu (2023). Psychological Empowerment and Job Satisfaction on Organizational Commitment among SME Employees. International Journal of Academic Research in Business and Social Sciences, Vol. 13(3): 190–199. http://dx.doi.org/10.6007/IJARBSS/v13-i3/16452
  8. Theresa C. F. Ho, Shean-Min Ng, Poh-Chuin Teo, Ong Choon Hee (2022). Presenteesm in the Workplace and the Effect on Employees’ Well-Being. International Journal of Academic Research in Business and Social Sciences, Vol. 12(6): 932–943. http://dx.doi.org/10.6007/IJARBSS/v12-i6/14041
  9. Zurina Patrick, Ong Choon Hee (2022). Marketing Strategy in Small and Medium Enterprises: A Bibliometric Analysis from 1989 to 2020. International Journal of Academic Research in Business and Social Sciences, Vol. 12(5): 598–613. http://dx.doi.org/10.6007/IJARBSS/v12-i5/13029
  10. Ong Choon Hee, Jasmine Gan, Tan Owee Kowang, Adriana Mohd Rizal, Theresa Ho Char Fei (2022). The Relationship between Brand Awareness, Brand Loyalty, Advertisement and Customer Purchase Decision among Property Purchasers in Malaysia: A Conceptual Analysis. International Journal of Academic Research in Business and Social Sciences, Vol. 12(4): 187–194. http://dx.doi.org/10.6007/IJARBSS/v12-i4/12368
  11. Wong Quin Seng, Ong Choon Hee (2021). Factors Influencing the Intention to Use E-Wallet: An Extended Hedonic-Motivation System Adoption Model. International Journal of Academic Research in Business and Social Sciences, Vol. 11(11): 2265–2278. http://dx.doi.org/10.6007/IJARBSS/v11-i11/11379
  12. Bazliani Muntari, Theresa C. F. Ho, Poh-Chuin Teo, Adriana Mohd Rizal, Ong Choon Hee (2021). The Link between Green Human Resource Management and Green Management Practices in Achieving Green Competitive Advantage: The Moderating role of Stakeholder Pressure. International Journal of Academic Research in Business and Social Sciences, Vol. 11(8): 1392–1401. http://dx.doi.org/10.6007/IJARBSS/v11-i8/10836
  13. Fathiah Nabila Mohamad Daud, Ong Choon Hee (2021). The Mediating Role of Brand Love in Predicting Green Purchase Behaviour of Organic Cosmetic Products. International Journal of Academic Research in Business and Social Sciences, Vol. 11(6): 669-676. http://dx.doi.org/10.6007/IJARBSS/v11-i6/8487
  14. Aervina Misron, Ong Choon Hee (2021). A conceptual analysis of tech-savvy trait, emotional intelligence and customer-oriented behaviour among Malaysian nursing students. International Journal of Academic Research in Business and Social Sciences, 11(2): 679-694. http://dx.doi.org/10.6007/IJARBSS/v11-i2/8519
  15. Maizaitulaidawati Md Husin, Shahab Aziz, Ong Choon Hee (2021). Stock Investment Decision: The Impacts of Investor’s Perceived Trust, Religiosity and Attitude. International Journal of Academic Research in Business and Social Sciences, Vol. 11(1): 400-418. http://dx.doi.org/10.6007/IJARBSS/v11-i1/7777
  16. Aervina Misron, Ong Choon Hee (2021). A conceptual analysis of personality traits, emotional intelligence and customer-oriented behaviour among Malaysian nursing students. International Journal of Academic Research in Business and Social Sciences, Vol. 11(1): 276-295. http://dx.doi.org/10.6007/IJARBSS/v11-i1/8475
  17. Nael Uleikha Zainol, Tan Owee Kowang, Ong Choon Hee, Goh Chin Fei, Baharudin Bin Kadir (2021). Managing organizational change through effective leadership: A review from literature. International Journal of Academic Research in Business and Social Sciences, Vol. 11(1): 1-10. http://dx.doi.org/10.6007/IJARBSS/v11-i1/8370
  18. Lee Shing Nuo, Ong Choon Hee (2020). Linking leadership styles and affective commitment to turnover intention: A conceptual study. International Journal of Academic Research in Business and Social Sciences, Vol. 10(8): 244-257. http://dx.doi.org/10.6007/IJARBSS/v10-i8/7529
  19. Zurina Patrick, Ong Choon Hee (2020). A bibliometric analysis of global online marketing research trends. International Journal of Academic Research in Business and Social Sciences, Vol. 10(5): 770-787. http://dx.doi.org/10.6007/IJARBSS/v10-i5/7248
  20. Lim Lee Ling, Theresa C. F. Ho, Rafidah Othman, Beni Widarman Yus Kelana, Ong Choon Hee (2019). The Effect of Psychological Empowerment and Job Satisfaction towards Organizational Commitment among Malaysian Employees in Small and Medium Enterprises. International Journal of Academic Research in Business and Social Sciences, 9(11): 176-184. http://dx.doi.org/10.6007/IJARBSS/v9-i11/6540
  21. Law Bi Rong, Tan Owee Kowang, Ong Choon Hee, Goh Chin Fei, Lim Kim Yew (2019). Corporate Performance: An Indicator for Corporate Future Direction from the Eyes of Top Management. International Journal of Academic Research in Business and Social Sciences, 9(9): 1000-1016. http://dx.doi.org/10.6007/IJARBSS/v9-i9/6387
  22. Tan Owee Kowang, Lim Kim Yew, Ong Choon Hee, Goh Chin Fei, Choi Sang Long (2019). Lean Six Sigma Implementation: Does Success Means Sustainability? International Journal of Academic Research in Business and Social Sciences, 9(6): 907-914. http://dx.doi.org/10.6007/IJARBSS/v9-i6/6051
  23. Tan Owee Kowang, Rosy Awing Jacob, Lim Kim Yew, Ong Choon Hee, Goh Chin Fei, Choi Sang Long (2019). E-commerce Advertising: Does the Traditional Advertising Elements Still Relevant? International Journal of Academic Research in Business and Social Sciences, 9(7): 191-201. http://dx.doi.org/10.6007/IJARBSS/v9-i7/6103
  24. Ong Choon Hee and Yeo Hui Ying (2019). Demystifying Thought Leadership in the Malaysian Service Industry. International Journal of Academic Research in Business and Social Sciences, Vol. 9(5): 325-334. http://dx.doi.org/10.6007/IJARBSS/v9-i5/5873
  25. Ong Choon Hee and Kumutha Vimalathithan (2019). Thought Leadership in the Education Industry: A Review. International Journal of Academic Research in Business and Social Sciences, Vol. 9(4): 1-7. http://dx.doi.org/10.6007/IJARBSS/v9-i4/5809
  26. Ong Choon Hee and Nanthinee Shanmugam (2019). A Review of Human Resource Change Management Strategies in the Digital Era. . International Journal of Academic Research in Business and Social Sciences, Vol. 9(3): 521-531. http://dx.doi.org/10.6007/IJARBSS/v9-i3/5713
  27. Ong Choon Hee, Wong Yi Shen, Lim Peng Lun, Ser Lay Lee, Yap Choon Ming, Mohd Azahar A.Wahab (2019). Human Resource Management Practices and Career Satisfaction in the Manufacturing Industry in Malaysia. International Journal of Academic Research in Business and Social Sciences, Vol. 9(3): 383-391. http://dx.doi.org/10.6007/IJARBSS/v9-i3/5698
  28. Ong Choon Hee, Maria Angelina Halim, Lim Lee Ping, Tan Owee Kowang, Goh Chin Fei (2019). The Relationship between Human Resource Management Practices and Job Performance in the Courier Service Industry. International Journal of Academic Research in Business and Social Sciences, Vol. 9(3): 63-79. http://dx.doi.org/10.6007/IJARBSS/v9-i3/5630
  29. Ong Choon Hee and Loh Xin Rhung (2019). Motivation and Employee Retention among Millennials in Malaysia. International Journal of Academic Research in Business and Social Sciences, Vol. 9(2): 876-884. http://dx.doi.org/10.6007/IJARBSS/v9-i2/5629
  30. Ong Choon Hee, Mohammad Faiz Abdul Shukor, Lim Lee Ping, Tan Owee Kowang, Goh Chin Fei (2019). Factors Influencing Teacher Job Satisfaction in Malaysia. International Journal of Academic Research in Business and Social Sciences, Vol. 9(1): 1166-1174. http://dx.doi.org/10.6007/IJARBSS/v9-i1/5628
  31. Zurina Patrick and Ong Choon Hee (2019). Factors Influencing the Intention to Use Affiliate Marketing: A Conceptual Analysis. International Journal of Academic Research in Business and Social Sciences, Vol. 9(2): 701-710. http://dx.doi.org/10.6007/IJARBSS/v9-i2/5608
  32. Ong Choon Hee, Hoe Sin Yi, Lim Lee Ping, Tan Owee Kowang, Goh Chin Fei (2019). Factors Influencing Job Satisfaction in the Palm Oil Industry in Malaysia. International Journal of Academic Research in Business and Social Sciences, Vol. 9(2): 516-527. http://dx.doi.org/10.6007/IJARBSS/v9-i2/5584
  33. Tan Owee Kowang, Yap Choon Ying, Lim Kim Yew, Ong Choon Hee, Goh Chin Fei, Choi Sang Long, Mohd Saiful Izwaan bin Saadon (2019). Industry 4.0 Competencies for Production Equipment Manufacturers in Malaysia. International Journal of Academic Research in Business and Social Sciences, Vol. 9(2): 300-311. http://dx.doi.org/10.6007/IJARBSS/v9-i2/5545
  34. Ong Choon Hee, Shahariah Haris Ong, Lim Lee Ping, Tan Owee Kowang, Goh Chin Fei (2019). Factors Influencing Job Satisfaction in the Higher Learning Institutions in Malaysia. International Journal of Academic Research in Business and Social Sciences, Vol. 9(2): 10-20. http://dx.doi.org/10.6007/IJARBSS/v9-i2/5510
  35. Zurina binti Patrick, Adriana Mohd Rizal, Ong Choon Hee, Mahaza Mahadi, Suzilawati Kamarudin (2019). Factors Hindering Undergraduate Students from Starting a Business While Studying. International Journal of Academic Research in Business and Social Sciences, Vol. 9(1): 455-468. http://dx.doi.org/10.6007/IJARBSS/v9-i1/5421
  36. Ong Choon Hee, Teo Yin Cheng, Lim Lee Ping, Tan Owee Kowang, Goh Chin Fei (2019). Embracing Change Management Strategies in Bedside Shift Report (BSR): A Review. International Journal of Academic Research in Business and Social Sciences, Vol. 9(1): 469-481. http://dx.doi.org/10.6007/IJARBSS/v9-i1/5422
  37. Ong Choon Hee and Yee Shann Ann (2019). Factors Influencing Employee Turnover in the Food Manufacturing Industry in Malaysia. International Journal of Academic Research in Business and Social Sciences, Vol. 9(1): 482-491. http://dx.doi.org/10.6007/IJARBSS/v9-i1/5423
  38. Ong Choon Hee, Tan Meng Kuan, Lim Lee Ping, Tan Owee Kowang, Goh Chin Fei (2019). Determinants of Innovative Performance in the Manufacturing Industry in Malaysia. International Journal of Academic Research in Business and Social Sciences, Vol. 9(1): 380-387. http://dx.doi.org/10.6007/IJARBSS/v9-i1/5450
  39. Tan Owee Kowang, Siti Aisyah Samsudin, Lim Kim Yew, Ong Choon Hee, Goh Chin Fei, Choi Sang Long (2018). Factors Affecting Car Purchase Intention among Undergraduates in Malaysia. International Journal of Academic Research in Business and Social Sciences, Vol. 8(8): 80-88. http://dx.doi.org/10.6007/IJARBSS/v8-i8/4437
  40. Rahamah Mahmood, Ong Choon Hee, Ong Shze Yin, Mohd Syafiq Hanis Hamli (2018). The Mediating Effects of Employee Competency on the Relationship between Training Functions and Employee Performance. International Journal of Academic Research in Business and Social Sciences, Vol. 8(7): 664-676. http://dx.doi.org/10.6007/IJARBSS/v8-i7/4410
  41. Ong Shze Yin, Ong Choon Hee, Rahamah Mahmood, Mohd Syafiq Hanis Hamli (2018). Organizational Citizenship Behavior and Turnover Intention among Generation Y in Malaysia. International Journal of Academic Research in Business and Social Sciences, Vol. 8(7): 690-701. http://dx.doi.org/10.6007/IJARBSS/v8-i7/4412
  42. Mohd Syafiq Hanis Hamli, Ong Choon Hee, Ong Shze Yin, Rahamah Mahmood (2018). Factors Influencing Employee Service Quality in a Local Municipal Council in Malaysia. International Journal of Academic Research in Business and Social Sciences, 8(7): 677-689. http://dx.doi.org/10.6007/IJARBSS/v8-i7/4411
  43. Ong Choon Hee, Ooi Kar Hui, Adriana Mohd Rizal, Tan Owee Kowang, Goh Chin Fei (2018). Determinants of Innovative Performance in the Service Industry: A Review. International Journal of Academic Research in Business and Social Sciences, Vol. 8(6): 379-388. http://dx.doi.org/10.6007/IJARBSS/v8-i6/4229
  44. Ong Choon Hee, Nor Ahlina Ibrahim, Adriana Mohd Rizal, Tan Owee Kowang, Goh Chin Fei (2018). Literature Review on Organizational Learning and Technological Innovation and Manufacturing Performance in Malaysia. International Journal of Academic Research in Business and Social Sciences, Vol. 8(6): 371-378. http://dx.doi.org/10.6007/IJARBSS/v8-i6/4228
  45. Ong Choon Hee, Lim Hui Yan, Adriana Mohd Rizal, Tan Owee Kowang, Goh Chin Fei (2018). Factors Influencing Employee Job Satisfaction: A Conceptual Analysis. International Journal of Academic Research in Business and Social Sciences, Vol. 8(6): 331-340. http://dx.doi.org/10.6007/IJARBSS/v8-i6/4207
  46. Ong Choon Hee, Chew Mei Lian, Sim Jun Liang, Ainatul Shahirah Mohamed Ali, Nazhatul Shima Abd Manap, Siti Naqiah Lailee (2018). Human resource management practices and employee’s turnover intention in the manufacturing industry in Malaysia. International Journal of Human Resource Studies, Vol. 8(2): 216-226. http://dx.doi.org/10.5296/ijhrs.v8i2.13008
  47. Ong Choon Hee, Tan Owee Kowang, Adriana Mohd Rizal, Goh Chin Fei (2018). Learning goal orientation and turnover intention of the Malaysian adult students. International Journal of Human Resource Studies, Vol. 8(2): 201-215. http://dx.doi.org/10.5296/ijhrs.v8i2.12992
  48. Tan Owee Kowang, Nurul Amalina Jonid, Lim Kim Yew, Goh Chin Fei, Ong Choon Hee (2018). Youngters perception toward social networking advertising: Does social media advertising factors still matter? International Journal of Human Resource Studies, Vol. 8(2): 178-186. http://dx.doi.org/10.5296/ijhrs.v8i2.12932
  49. Ong Choon Hee and Woon Say Yen (2018). The influence of advertising media towards consumer purchasing behavior in the food and beverages industry in Malaysia. International Journal of Human Resource Studies, Vol. 8(2): 148-163. http://dx.doi.org/10.5296/ijhrs.v8i2.12877
  50. Ong Choon Hee and Koh Rui Jing (2018). The influence of human resource management practices on employee performance in the manufacturing sector in Malaysia. International Journal of Human Resource Studies, Vol. 8(2): 129-147. http://dx.doi.org/10.5296/ijhrs.v8i2.12826
  51. Ong Choon Hee and Azzizat Zainal Abidin (2016). The moderating effects of job satisfaction on the relationship between personality traits and customer-oriented behaviour in the health tourism industry. International Business Research. Vol. 9(6): 72-79. http://dx.doi.org/10.5539/ibr.v9n6p72