The digital world is in complete turmoil. Right now there are a great business and even political battles going on. Great battles whose outcome will redefine the world of digital services in the coming years. The most well-known war is undoubtedly the streaming war. However, it is by no means the only one. In this video, we will take a look at the new war that has been declared in 2020, that of the application stores. A new battlefield that involves the movement of astronomical figures and could have a considerable impact on the way we relate to technology. A war that, above all, affects the most valuable company in the world. With a market value of over $2 trillion, Apple has placed itself in the sights of regulators for alleged monopolistic practices related to its well-known App Store. But what are the main issues in this new digital war? What could this war mean for Apple? Why have regulators in the United States and the European Union got involved in this issue? In this new video made in collaboration with Value School, we tell you all the details.