{"id":8915,"date":"2021-03-14T10:56:27","date_gmt":"2021-03-14T02:26:27","guid":{"rendered":"https:\/\/people.utm.my\/razman-ayop\/?p=8915"},"modified":"2021-03-14T10:56:38","modified_gmt":"2021-03-14T02:26:38","slug":"how-wrigleys-dominated-the-world-of-chewing-gum","status":"publish","type":"post","link":"https:\/\/people.utm.my\/razman-ayop\/how-wrigleys-dominated-the-world-of-chewing-gum\/","title":{"rendered":"How Wrigley&#8217;s Dominated The World Of Chewing Gum"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Wrigley&#039;s Dominated The World Of Chewing Gum\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/MEjTi_-jDQU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Gum lines the pockets of most Americans and has been a staple in American culture for centuries. For some, gum is all about flavor, and for others, it&#8217;s about fear of bad breath, curbing hunger, or alleviating anxiety. For nearly 130 years, the brand Wrigley&#8217;s has become synonymous with chewing gum. Since its start, the gum maker has dominated the chewing gum market, spawning brands from Juicy Fruit to Orbit to 5 Gum. But it hasn&#8217;t always been smooth sailing for the William Wriglely Jr. Co.; over its storied past, the brand has faced turbulent years. Since the early 2000s, the chewing gum market has seen a decline in public sentiment, which hurt significant players. In 2006, the company ended its long-standing tradition of being a family run business with William Wrigley Jr. stepping down as CEO. By 2008, Wrigley&#8217;s faced increasing global competition and was acquired by Mars along with Warren Buffett&#8217;s Berkshire Hathaway. According to Euromonitor International, the gum industry&#8217;s market value hit $18.6 billion in 2020. Since 2015, Mars Wrigley has held 25% of the global brand share for chewing gum and a 40% portion in the U.S. The Covid-19 pandemic since it began in March 2020 has negatively impacted gum&#8217;s most prominent players and could negatively affect Mars Wrigley gum brands&#8217; future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gum lines the pockets of most Americans and has been a staple in American culture for centuries. For some, gum is all about flavor, and for others, it&#8217;s about fear of bad breath, curbing hunger, or alleviating anxiety. For nearly 130 years, the brand Wrigley&#8217;s has become synonymous with chewing gum. Since its start, the [&hellip;]<\/p>\n","protected":false},"author":24954,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8915","post","type-post","status-publish","format-video","hentry","category-variety","post_format-post-format-video"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/people.utm.my\/razman-ayop\/wp-json\/wp\/v2\/posts\/8915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/razman-ayop\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/razman-ayop\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/razman-ayop\/wp-json\/wp\/v2\/users\/24954"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/razman-ayop\/wp-json\/wp\/v2\/comments?post=8915"}],"version-history":[{"count":1,"href":"https:\/\/people.utm.my\/razman-ayop\/wp-json\/wp\/v2\/posts\/8915\/revisions"}],"predecessor-version":[{"id":8916,"href":"https:\/\/people.utm.my\/razman-ayop\/wp-json\/wp\/v2\/posts\/8915\/revisions\/8916"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/razman-ayop\/wp-json\/wp\/v2\/media?parent=8915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/razman-ayop\/wp-json\/wp\/v2\/categories?post=8915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/razman-ayop\/wp-json\/wp\/v2\/tags?post=8915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}