Event Title: Global Entrepreneurship Community Summit
Date: 12-13 December 2017
Venue: Kuala Lumpur Convention Centre
Blue Ocean Shift by Professor W. Chan Kim and Professor Renee Mauborgne
Highly recommended book to read. The important points to bring back home:
– How to expand your thinking on strategy beyond competing
– How you can grow through nondestructive creation
– Systematic 5-step-process to shift from Red Ocean (Competing) to Blue Ocean (Creating)
– How to create and execute your growth strategy
– and many more
2 case studies are from Malaysian Government Programs:
1. UTC or Urban Transformation Centre
2. CRP or Community Rehabilitation Program
The book can be purchased through Lazada.
The price is RM120, however we have it free during GEC Global Entrepreneurship Community Summit 12 December 2017