{"id":3742,"date":"2017-03-26T14:04:19","date_gmt":"2017-03-26T06:04:19","guid":{"rendered":"http:\/\/people.utm.my\/shahabuddin\/?p=3742"},"modified":"2017-03-26T14:07:10","modified_gmt":"2017-03-26T06:07:10","slug":"apple-may-be-interested-in-ar-glasses-after-all","status":"publish","type":"post","link":"https:\/\/people.utm.my\/shahabuddin\/?p=3742","title":{"rendered":"Apple May be Interested in AR Glasses After All"},"content":{"rendered":"<p><a href=\"https:\/\/people.utm.my\/shahabuddin\/wp-content\/uploads\/sites\/890\/2017\/03\/ar-glasses-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3743\" src=\"https:\/\/people.utm.my\/shahabuddin\/wp-content\/uploads\/sites\/890\/2017\/03\/ar-glasses-1.jpg\" alt=\"\" width=\"1024\" height=\"538\" srcset=\"https:\/\/people.utm.my\/shahabuddin\/wp-content\/uploads\/sites\/890\/2017\/03\/ar-glasses-1.jpg 1024w, https:\/\/people.utm.my\/shahabuddin\/wp-content\/uploads\/sites\/890\/2017\/03\/ar-glasses-1-300x158.jpg 300w, https:\/\/people.utm.my\/shahabuddin\/wp-content\/uploads\/sites\/890\/2017\/03\/ar-glasses-1-768x404.jpg 768w, https:\/\/people.utm.my\/shahabuddin\/wp-content\/uploads\/sites\/890\/2017\/03\/ar-glasses-1-500x263.jpg 500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>It\u2019s no secret Apple has a very real interest in augmented reality, and that it\u2019s likely headed to the iPhone. Seems the company is exploring AR glasses, like Google did with Google Glass, and will target our eyes after tackling the iPhone.<\/p>\n<p>Apple wants to bring augmented reality, or AR, to the iPhone and then glasses<br \/>\nApple has plans for augmented reality, or AR, glasses<\/p>\n<p>Insider sources speaking with Bloomberg say Apple plans to put AR-enabled glasses on our faces after it brings the features to the iPhone. Apple\u2019s glasses will reportedly pair with the iPhone to display information, video, maps, other images that overlay what you\u2019re seeing.<\/p>\n<p>The lead for Apple\u2019s AR project includes a former Dolby executive, presumably Mike Rockwell. He ran Dolby\u2019s Advanced Technology Group and was part of the Dolby Vision display team and was involved in the company\u2019s mobile products, too. He also served as an advisor for Meta, which already makes AR glasses. Other team members previously worked on Microsoft\u2019s HoloLens and the Oculus, now owned by Facebook.<\/p>\n<p><strong>Apple\u2019s Augmented Reality Vision<\/strong><\/p>\n<p>Moving into the AR space seems like an obvious move for Apple since company CEO Tim Cook already confirmed it\u2019s an area he\u2019s keenly interested in. The iPhone is a good place to start since it includes cameras and it\u2019s an always with you device.<\/p>\n<p>Moving into glasses, however, will be a more tricky prospect. When Google Glass was the hot tech topic Mr. Cook pointed out that wearing glasses is something you do because you have to, and not because you want to.<\/p>\n<p>Making glasses with the radios, cameras, and projectors they\u2019d need for an AR experience are bulky. So far the products we\u2019ve seen in that space reflect that and are less than stylish, to say the least.<\/p>\n<p>Apple will need to figure out how to make glasses that are light weight, comfortable, and good looking. That\u2019s no small task because they\u2019ll need batteries, antennas, cameras, projectors, and possibly microphones, too.<\/p>\n<p>The company still has plenty of time to figure that out because its AR project for the iPhone is still in the development phase. Apple\u2019s glasses won\u2019t come until some time after AR finds its way onto the iPhone, and considering the company already knows glasses are a hard sell it\u2019s a safe bet the team is working hard to get everything right.<\/p>\n<p>Source: <a href=\"https:\/\/www.macobserver.com\/news\/apple-ar-glasses\/\">https:\/\/www.macobserver.com\/news\/apple-ar-glasses\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret Apple has a very real interest in augmented reality, and that it\u2019s likely headed to the iPhone. Seems the company is exploring AR glasses, like Google did with Google Glass, and will target our eyes after tackling the iPhone. Apple wants to bring augmented reality, or AR, to the iPhone and then [&hellip;]<\/p>\n","protected":false},"author":6946,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[24,110],"tags":[],"class_list":["post-3742","post","type-post","status-publish","format-standard","hentry","category-knowledge","category-research"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"slider-thumb":false,"pop-thumb":false},"uagb_author_info":{"display_name":"Dr. Shah","author_link":"https:\/\/people.utm.my\/shahabuddin\/?author=6946"},"uagb_comment_info":0,"uagb_excerpt":"It\u2019s no secret Apple has a very real interest in augmented reality, and that it\u2019s likely headed to the iPhone. Seems the company is exploring AR glasses, like Google did with Google Glass, and will target our eyes after tackling the iPhone. Apple wants to bring augmented reality, or AR, to the iPhone and then&hellip;","_links":{"self":[{"href":"https:\/\/people.utm.my\/shahabuddin\/index.php?rest_route=\/wp\/v2\/posts\/3742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/shahabuddin\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/shahabuddin\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/shahabuddin\/index.php?rest_route=\/wp\/v2\/users\/6946"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/shahabuddin\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3742"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/shahabuddin\/index.php?rest_route=\/wp\/v2\/posts\/3742\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/shahabuddin\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/shahabuddin\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/shahabuddin\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}