Syed Muhammad Rafy Bin Syed Jaafar is a senior lecturer for the Urban and Regional Planning Programme in the Faculty of Built Environment and Surveying, Universiti Teknologi Malaysia. He received his PhD in Urban and Regional Planning from Universiti Teknologi Malaysia and currently teaches Studio: Development Plan, Tourism Planning and Planning Theory for undergraduate. Besides, he supervises postgraduate students and teaches Tourism Planning classes and studio for the Master’s programme as his research interest is mainly in the tourism field.