Master Students

1) Ho Peng Han, “Antecedents and Outcomes of Customer Brand Engagement in MyTeksi Facebook Fan Page” (Completed)

2) Asif Ashrafov, “Sport Sponsorship As A Marketing Tool” (Completed)

3) Sayyed Ali Yahyazadeh, “Service Marketing Mix and Customer Satisfaction of Hotels in Johor Bahru Malaysia” (Completed)

4) Airini Binti Ab Rahman, “The Impact of Celebrity Endorsements on Consumer Buying Behavior In The Context of Malaysia” (Pending for viva)

5) Roslin Binti Abdul Rahim, “The Effect of Electronic Word of Mouth (eWOM) Review Adoption on Green Purchase Intention” (Data Analysis)